2 thoughts on “Tian Qi toothpaste is dead and analyzes how the competitors are rescued?”
Laurence
Tian Qi toothpaste is dead and analyzes how the competitors are rescued? The Tianqi brand that was once a household name and annual sales of 1 billion yuan in the market. Now it is already difficult to have a place in the market. .
The a few days ago, the Wuzhou Intermediate People’s Court of the Guangxi Zhuang Autonomous Region (hereinafter referred to as Wuzhou Intermediate Court) ruled that Tianqi toothpaste parent company Guangxi Oqili Co., Ltd. (hereinafter referred to as Oichili) reorganization plan And terminate the reorganization process, Guangxi Wuzhou Zhongheng Group Co., Ltd. (hereinafter referred to as Zhongheng Group) as a reorganization investor will participate in the “resurrection” path of Oichili and Tianqi toothpaste. Older toothpaste brands will be easy to master.

▍ from the official WeChat public account of Wuzhou Intermediate People’s Court
Everbright on the verge of bankruptcy
Public information shows that Tianqi toothpaste was founded in 1945. It is one of the earliest domestic brands that use Chinese medicine for toothpaste. Chinese medicine gums, high cost performance, big advertising and marketing Thinking, Tian Qi moved from a regional brand to the whole country. It also carried the impact of foreign brands such as Gaoling Jie and Jiajieshi at the beginning of this century. The highlight performance of the five toothpaste brands.
However, the highlights are the apex, and the Tianqi toothpaste failed to continue this glory. Due to the lack of brand competitiveness, and the market expansion and diversified strategies, plus plus The competition in the domestic toothpaste market has intensified, and the Tianqi toothpaste parent company Oqili has gradually faded from the market due to poor management, and production has been suspended in October 2014. Of course, as a well -known brand in Guangxi, the local government cannot let go of Tianqi toothpaste, so After experiencing some reorganization, production was resumed in 2016, but Tianqi toothpaste, which was largely disconnected from the market, did not come back to the wind.
In 2019, when Tian Qiqi toothpaste became the focus of the topic, It was because of an asset auction. In May of that year, Oqili packed the auction of company real estate, production equipment and the series of trademarks of Tianqi toothpaste. The second auction also quietly ended and announced the entry of bankruptcy procedures.

is understood that the “zero distance interrogation” platform hosted by the propaganda department of the Wuzhou Municipal Party Committee of the Communist Party of China, Ask the questioner Oqili Xiaohai mentioned in the Wuzhou Intermediate Court that the high -tech zone network spokesman said that Oichili’s total liabilities reached 850 million. According to the news released by Wuzhou Intermediate People’s Court, creditors declared their claims to Oichili bankruptcy manager As high as 1.234 billion yuan, Oqili is already a debt.

▍ 高 高 高 高
The road to resurrection of Tianqi toothpaste is really difficult. In fact, before Zhongheng Group plans to enter the main field seven toothpaste, another local company in Guangxi Sofit Smart International Brand Management Co., Ltd. ( The following is called Solt) that has extended a helping hand to him. After the two auction plans of Oichili have a miscarriage, In December 2019, with the help of all sectors of the local sectors, Orchili introduced Sophite, and the latter operated the Tianqi brand series products by the latter. Essence
During the period of partnering with Sofit and Tianqi, from the deputy mayor of Wuzhou, the deputy mayor of Wuzhou brought the goods to Tianqi toothpaste to the aimed at the introduction of the country Chao Fengtian Seven toothpaste, and so on In order to make Tian Qi toothpaste reborn, Fate has made a lot of effort. However, from the sales of various products in the Tianqi toothpaste Tmall flagship store, it has not been able to stir up much water. At present, Tianqi toothpaste Tmall flagship store has only 8,292 fans, with a total sales of the maximum family combination, with a sales volume of 18,3155, and the total sales of Guo Chaofeng toothpaste is only 373. The market response is evident.

▍ Tmall flagship store
If according to the Wuzhou Intermediate People’s Court, it has resumed on December 31, 2019 Produced until September 30, 2020, Tianqi toothpaste resumed the production of seven old toothpaste and five new toothpaste, and produced more than 3.3 million toothpaste, with an output value of more than 32 million yuan.
is worth mentioning that the newly introduced “Cosmetics Supervision and Administration Regulations” stipulates that toothpaste will be managed in accordance with the provisions of ordinary cosmetics in the future. According to the “Cosmetics Naming Guide”, the use of special effects such as special effects and full effects in the name of cosmetics, a classic star product of Tianqi toothpaste uses “special effect Chinese medicine toothpaste”. The industry insiders have stated that the implementation of the regulations is imminent, and “Tian Qite Effect Traditional Chinese Medicine toothpaste” may face renames.

▍
In fact, the fate of Sofit and Tianqi toothpaste is somewhat similar. As the first share of China ’s daily chemistry, Sovot’s market value once exceeded 2.8 billion, but since 2010, it has been in a state of loss. In recent years, it has also experienced reorganization, failure, and reorganization. In 2019 Safe is also difficult to protect. Therefore, Oichili and Tianqi toothpaste urgently need to seek backing.
The local government also hopes to keep the “golden signboard” of “Tianqi”, so in March of this year, Wuzhou Intermediate Court ruled that Oqi Li Company was reorganized and the manager issued a recruitment reorganization investor by the manager. In the end, Zhongheng Group was selected. According to Zhongheng Group, the company proposed a reorganization plan to Orchili in July, and the two parties signed a reorganization agreement in August. According to the agreement, Zhongheng Group will invest 150 million yuan, and Oichili integrates the reorganization of the assets involved in the name of Guangxi Tianqi Cosmetics Co., Ltd. (hereinafter referred to as Tian Qihua Cosmetics), and increases the capital of Tianqihua Cosmetics Company Later, Zhongheng Group intends to acquire 100%equity of Tianqi Cosmetics Company, and at the same time plans to increase capital to Tianqihua Cosmetics Company to pay the debt undertaken by Tianqi Cosmetics Company. However, this plan failed to be approved by the Oichili Credit Conference.
Can Tianqi toothpaste, which will be taken over by Zhongheng Group, can “start to die” The “Tianqi” toothpaste, which has gone through two streams and then entered the bankruptcy process, is finally expected to usher in the receiver. On the evening of July 15th, Zhongheng Group (600252.SH) issued an announcement saying that it was intended to participate in the reorganization investment of Guangxi Oqili Co., Ltd. (hereinafter referred to as “Oichili Company”). Oqili company was a well -known daily chemical enterprise in Wuzhou City. Five toothpaste brands enjoy a high popularity in China. However, in recent years, due to poor operation, the company entered the bankruptcy procedure in July 2019. In November 2019, Oichili’s bankruptcy manager decided and approved by the creditors meeting and approved by Wuzhou Intermediate Court to register to establish a wholly -owned subsidiary of Oqili Company, Tianqi Cosmetics Company, and will be Oichi Cosmetics Company. The production license of the original toothpaste products is transferred to the name of Tianqihua Cosmetics Company to restore the production of “Tianqi” toothpaste, which is temporarily contracted by Softer Smart International Brand Management Co., Ltd. On March 2, 2020, the Wuzhou Intermediate People’s Court ruled that Oqili Company entered the reorganization process. On March 13, the manager issued the “Recruitment Announcement of Reorganization Investors of Guangxi Oqili Co., Ltd.”, and the public recruitment Olympic The intention investors reorganized by Qili Company. The Zhongheng Group of the Guangxi Government appeared at this time as a “white knight”. In Zhongheng Group’s participation plan proposed to Oichili’s bankruptcy and reorganization manager is: to reorganize the existing core assets (land, factory, production line, trademark, etc.) and corresponding related liabilities of Oichili. Increase the capital and expansion of Tian Qihua Cosmetics Company based on the “net assets”, and Zhongheng Group acquired equity and capital increase method with cash to finally obtain the equity of Tianqihua Cosmetics Company, which is not less than 55%, and Guangxi Fangchenggang City Financial Control Asset Operation Management Co., Ltd. (Hereinafter referred to as “Fangchenggang Asset Management Company”) The Tianqi Cosmetics Company obtained not exceeding 45%of the equity of Tianqi Cosmetics Company. If the reorganization is successfully completed, Zhongheng Group will control the Tian Qihua cosmetics company and incorporate the scope of the company’s merger statement. The ruling of the Intermediate People’s Court is approved. As a proprietary Chinese medicine company, Zhongheng Group realized revenue of 3.814 billion yuan in 2019. The company’s main product is the “thrombosis” of traditional Chinese medicine injection. In the context of strengthening the monitoring of assistance for drugs, its sales market is being “” ” “Suppress”, sales are facing the challenge of decline. Zhongheng Group also stated in the 2019 report that the company has increased the academic promotion of thrombosis, while strengthening the research of drug economics and evidence -based medical research, and confirming the safety and effectiveness of the product with more clinical research effective data. Get more experts and doctors’ recognition to avoid mistakes entering the key monitoring catalogs at all levels. For Zhongheng Group, it is necessary to find new profit growth points. In Zhongheng Group stated in the announcement that the company attaches importance to the development and cultivation of the industrial development and cultivation of Sanqi (that is, Tianqi). In recent years, it has launched a thrombosis (frozen -drying) with the core product with Sanqi as the main raw material and passed through it. Establish a key laboratory of Guangxi Sanqi Deep Processing and the “Sanqi Research Center” with Shanghai University of Traditional Chinese Medicine. Reorganizing investment in Oichili has a strong strategic significance and synergy in the company. It can further extend the company’s three -seven industry chain layout, create the “Tianqi” brand daily chemical product production base, and expand the “Tianqi” series of products. Promotion and application. For Zhongheng Group, how big is the victory of “resurrection”? is worth mentioning that the problem of the chaos of Tianqi trademarks has not been resolved. Except for Oichili Company, the “Tianqi Group (Hong Kong) International Co., Ltd. (hereinafter referred to as” Tianqi Group “established in 2015 (hereinafter referred to as” Tianqi Group ” ) It is also using the “Tianqi” trademark, and produces a variety of products such as silk soap, horse oil soap, mask, shower gel, etc., and is mainly sold on WeChat channels. Financial reporter sent an interview email to Zhongheng Group, but did not receive a reply. It, the “Tianqi” toothpaste, known for its “laughing open” advertisement. Highlighting the shortcomings. Geng Jianfeng, the general managing director of Shanghai Bogai Consulting, told the first financial reporter that there are currently many competitors in the toothpaste industry, and the market share is gradually concentrating to the top ten in the industry. “Tianqi” toothpaste is purely pure依靠奥奇丽公司“输血”的话，是难以振作起来的，需要借助外力。对于中恒集团来说，其介入的话可以发挥自身的产业协同优势，但一旦接盘后，接下来面临的挑战是， How to carry forward the “Tianqi” brand and how to reorganize the brand’s daily sales channels.
Tian Qi toothpaste is dead and analyzes how the competitors are rescued?
The Tianqi brand that was once a household name and annual sales of 1 billion yuan in the market. Now it is already difficult to have a place in the market. .
The a few days ago, the Wuzhou Intermediate People’s Court of the Guangxi Zhuang Autonomous Region (hereinafter referred to as Wuzhou Intermediate Court) ruled that Tianqi toothpaste parent company Guangxi Oqili Co., Ltd. (hereinafter referred to as Oichili) reorganization plan And terminate the reorganization process, Guangxi Wuzhou Zhongheng Group Co., Ltd. (hereinafter referred to as Zhongheng Group) as a reorganization investor will participate in the “resurrection” path of Oichili and Tianqi toothpaste. Older toothpaste brands will be easy to master.

▍ from the official WeChat public account of Wuzhou Intermediate People’s Court
Everbright on the verge of bankruptcy
Public information shows that Tianqi toothpaste was founded in 1945. It is one of the earliest domestic brands that use Chinese medicine for toothpaste. Chinese medicine gums, high cost performance, big advertising and marketing Thinking, Tian Qi moved from a regional brand to the whole country. It also carried the impact of foreign brands such as Gaoling Jie and Jiajieshi at the beginning of this century. The highlight performance of the five toothpaste brands.
However, the highlights are the apex, and the Tianqi toothpaste failed to continue this glory. Due to the lack of brand competitiveness, and the market expansion and diversified strategies, plus plus The competition in the domestic toothpaste market has intensified, and the Tianqi toothpaste parent company Oqili has gradually faded from the market due to poor management, and production has been suspended in October 2014. Of course, as a well -known brand in Guangxi, the local government cannot let go of Tianqi toothpaste, so After experiencing some reorganization, production was resumed in 2016, but Tianqi toothpaste, which was largely disconnected from the market, did not come back to the wind.
In 2019, when Tian Qiqi toothpaste became the focus of the topic, It was because of an asset auction. In May of that year, Oqili packed the auction of company real estate, production equipment and the series of trademarks of Tianqi toothpaste. The second auction also quietly ended and announced the entry of bankruptcy procedures.

is understood that the “zero distance interrogation” platform hosted by the propaganda department of the Wuzhou Municipal Party Committee of the Communist Party of China, Ask the questioner Oqili Xiaohai mentioned in the Wuzhou Intermediate Court that the high -tech zone network spokesman said that Oichili’s total liabilities reached 850 million. According to the news released by Wuzhou Intermediate People’s Court, creditors declared their claims to Oichili bankruptcy manager As high as 1.234 billion yuan, Oqili is already a debt.

▍ 高 高 高 高
The road to resurrection of Tianqi toothpaste is really difficult. In fact, before Zhongheng Group plans to enter the main field seven toothpaste, another local company in Guangxi Sofit Smart International Brand Management Co., Ltd. ( The following is called Solt) that has extended a helping hand to him. After the two auction plans of Oichili have a miscarriage, In December 2019, with the help of all sectors of the local sectors, Orchili introduced Sophite, and the latter operated the Tianqi brand series products by the latter. Essence
During the period of partnering with Sofit and Tianqi, from the deputy mayor of Wuzhou, the deputy mayor of Wuzhou brought the goods to Tianqi toothpaste to the aimed at the introduction of the country Chao Fengtian Seven toothpaste, and so on In order to make Tian Qi toothpaste reborn, Fate has made a lot of effort. However, from the sales of various products in the Tianqi toothpaste Tmall flagship store, it has not been able to stir up much water. At present, Tianqi toothpaste Tmall flagship store has only 8,292 fans, with a total sales of the maximum family combination, with a sales volume of 18,3155, and the total sales of Guo Chaofeng toothpaste is only 373. The market response is evident.

▍ Tmall flagship store
If according to the Wuzhou Intermediate People’s Court, it has resumed on December 31, 2019 Produced until September 30, 2020, Tianqi toothpaste resumed the production of seven old toothpaste and five new toothpaste, and produced more than 3.3 million toothpaste, with an output value of more than 32 million yuan.
is worth mentioning that the newly introduced “Cosmetics Supervision and Administration Regulations” stipulates that toothpaste will be managed in accordance with the provisions of ordinary cosmetics in the future. According to the “Cosmetics Naming Guide”, the use of special effects such as special effects and full effects in the name of cosmetics, a classic star product of Tianqi toothpaste uses “special effect Chinese medicine toothpaste”. The industry insiders have stated that the implementation of the regulations is imminent, and “Tian Qite Effect Traditional Chinese Medicine toothpaste” may face renames.

▍
In fact, the fate of Sofit and Tianqi toothpaste is somewhat similar. As the first share of China ’s daily chemistry, Sovot’s market value once exceeded 2.8 billion, but since 2010, it has been in a state of loss. In recent years, it has also experienced reorganization, failure, and reorganization. In 2019 Safe is also difficult to protect. Therefore, Oichili and Tianqi toothpaste urgently need to seek backing.
The local government also hopes to keep the “golden signboard” of “Tianqi”, so in March of this year, Wuzhou Intermediate Court ruled that Oqi Li Company was reorganized and the manager issued a recruitment reorganization investor by the manager. In the end, Zhongheng Group was selected. According to Zhongheng Group, the company proposed a reorganization plan to Orchili in July, and the two parties signed a reorganization agreement in August. According to the agreement, Zhongheng Group will invest 150 million yuan, and Oichili integrates the reorganization of the assets involved in the name of Guangxi Tianqi Cosmetics Co., Ltd. (hereinafter referred to as Tian Qihua Cosmetics), and increases the capital of Tianqihua Cosmetics Company Later, Zhongheng Group intends to acquire 100%equity of Tianqi Cosmetics Company, and at the same time plans to increase capital to Tianqihua Cosmetics Company to pay the debt undertaken by Tianqi Cosmetics Company. However, this plan failed to be approved by the Oichili Credit Conference.
Can Tianqi toothpaste, which will be taken over by Zhongheng Group, can “start to die”
The “Tianqi” toothpaste, which has gone through two streams and then entered the bankruptcy process, is finally expected to usher in the receiver.
On the evening of July 15th, Zhongheng Group (600252.SH) issued an announcement saying that it was intended to participate in the reorganization investment of Guangxi Oqili Co., Ltd. (hereinafter referred to as “Oichili Company”).
Oqili company was a well -known daily chemical enterprise in Wuzhou City. Five toothpaste brands enjoy a high popularity in China. However, in recent years, due to poor operation, the company entered the bankruptcy procedure in July 2019.
In November 2019, Oichili’s bankruptcy manager decided and approved by the creditors meeting and approved by Wuzhou Intermediate Court to register to establish a wholly -owned subsidiary of Oqili Company, Tianqi Cosmetics Company, and will be Oichi Cosmetics Company. The production license of the original toothpaste products is transferred to the name of Tianqihua Cosmetics Company to restore the production of “Tianqi” toothpaste, which is temporarily contracted by Softer Smart International Brand Management Co., Ltd.
On March 2, 2020, the Wuzhou Intermediate People’s Court ruled that Oqili Company entered the reorganization process. On March 13, the manager issued the “Recruitment Announcement of Reorganization Investors of Guangxi Oqili Co., Ltd.”, and the public recruitment Olympic The intention investors reorganized by Qili Company.
The Zhongheng Group of the Guangxi Government appeared at this time as a “white knight”.
In Zhongheng Group’s participation plan proposed to Oichili’s bankruptcy and reorganization manager is: to reorganize the existing core assets (land, factory, production line, trademark, etc.) and corresponding related liabilities of Oichili. Increase the capital and expansion of Tian Qihua Cosmetics Company based on the “net assets”, and Zhongheng Group acquired equity and capital increase method with cash to finally obtain the equity of Tianqihua Cosmetics Company, which is not less than 55%, and Guangxi Fangchenggang City Financial Control Asset Operation Management Co., Ltd. (Hereinafter referred to as “Fangchenggang Asset Management Company”) The Tianqi Cosmetics Company obtained not exceeding 45%of the equity of Tianqi Cosmetics Company.
If the reorganization is successfully completed, Zhongheng Group will control the Tian Qihua cosmetics company and incorporate the scope of the company’s merger statement. The ruling of the Intermediate People’s Court is approved.
As a proprietary Chinese medicine company, Zhongheng Group realized revenue of 3.814 billion yuan in 2019. The company’s main product is the “thrombosis” of traditional Chinese medicine injection. In the context of strengthening the monitoring of assistance for drugs, its sales market is being “” ” “Suppress”, sales are facing the challenge of decline. Zhongheng Group also stated in the 2019 report that the company has increased the academic promotion of thrombosis, while strengthening the research of drug economics and evidence -based medical research, and confirming the safety and effectiveness of the product with more clinical research effective data. Get more experts and doctors’ recognition to avoid mistakes entering the key monitoring catalogs at all levels.
For Zhongheng Group, it is necessary to find new profit growth points.
In Zhongheng Group stated in the announcement that the company attaches importance to the development and cultivation of the industrial development and cultivation of Sanqi (that is, Tianqi). In recent years, it has launched a thrombosis (frozen -drying) with the core product with Sanqi as the main raw material and passed through it. Establish a key laboratory of Guangxi Sanqi Deep Processing and the “Sanqi Research Center” with Shanghai University of Traditional Chinese Medicine. Reorganizing investment in Oichili has a strong strategic significance and synergy in the company. It can further extend the company’s three -seven industry chain layout, create the “Tianqi” brand daily chemical product production base, and expand the “Tianqi” series of products. Promotion and application.
For Zhongheng Group, how big is the victory of “resurrection”?
is worth mentioning that the problem of the chaos of Tianqi trademarks has not been resolved. Except for Oichili Company, the “Tianqi Group (Hong Kong) International Co., Ltd. (hereinafter referred to as” Tianqi Group “established in 2015 (hereinafter referred to as” Tianqi Group ” ) It is also using the “Tianqi” trademark, and produces a variety of products such as silk soap, horse oil soap, mask, shower gel, etc., and is mainly sold on WeChat channels. Financial reporter sent an interview email to Zhongheng Group, but did not receive a reply.
It, the “Tianqi” toothpaste, known for its “laughing open” advertisement. Highlighting the shortcomings.
Geng Jianfeng, the general managing director of Shanghai Bogai Consulting, told the first financial reporter that there are currently many competitors in the toothpaste industry, and the market share is gradually concentrating to the top ten in the industry. “Tianqi” toothpaste is purely pure依靠奥奇丽公司“输血”的话，是难以振作起来的，需要借助外力。对于中恒集团来说，其介入的话可以发挥自身的产业协同优势，但一旦接盘后，接下来面临的挑战是， How to carry forward the “Tianqi” brand and how to reorganize the brand’s daily sales channels.