4 thoughts on “How to do network marketing promotion and brand promotion of the hardware industry. What are the techniques?”
Jodi
How to do network marketing promotion? The changes are inseparable. When the hardware industry is doing online marketing promotion, it is often very headache, but it is actually three aspects: 1. What is the purpose of online marketing promotion? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved. 2, how to choose online marketing promotion channels? (1) Classification of online marketing promotion channels Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. Channels, including today’s headlines, Weibo, WeChat, Douyin, Taobao, etc. On how to do network marketing promotion? Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc. The category 3: Other channel promotion, mainly industry -related platforms, such as some vertical industry exchange forums, as well as industry sectors of some large portal websites, as well as some tool -type platforms, including maps, Didi,,, Didi,,, Didi,,,,, to Didi,, Mobike and other. (2) Online marketing promotion channel selection The choice of online marketing promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit? This to understand the customer, and the promotion channel is naturally screened. (3) The form of online marketing promotion The form of online marketing promotion: The first is to spend directly spend money on the channel advertisement. The money came in, but no customer came in without spending money. The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic. On how to do network marketing promotion? The hardware companies on the market are small and medium -sized enterprises. These small and medium -sized enterprises have a common feature. Most of them are difficult to get a lot of money and advertise directly on the selected promotion channels. So most of the hardware companies walk on 2 legs. In the early stage, it mainly rely on the first promotion form to bring new customers. In the later period, it mainly brings new customers in the second promotion form. 3, online marketing promotion customers used the money to use the salary of employees, and the transformed customers were also transformed, and the customers attracted the use of it. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer. Co the old customers cannot generate secondary demand, don’t forget the “user reputation”. How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two. So the customers brought by online marketing promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. What platforms do you like to stay? On how to do network marketing promotion? Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on. How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the hardware products/services provided by the company must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries. [Note] The essence of online marketing promotion is the same as the nature of finding customers offline. No matter what traditional industry you are, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!
Public Relations Resources Network is honored to answer you:
1, SEM bidding ranking. is very burning, the keyword bid, click to pay? Including Baidu bidding, 360 bidding and Sogou. 2, online alliance advertisement. Website alliance, collectively known as SEM. 3, portal advertisement. mainly refers to Tencent, Netease, Sina, and Sohu. 4, WeChat, private domain flow. WeChat advertising has integrated multiple resources such as friends circle, public account, and applet. The number of users is huge. At present, there is a video number. 5, information flow advertisement. For example, the news client, on the app, appears on the browsing list in the form of content links, and click to jump to the advertising landing page. 6, video patch. It is mainly long video platforms such as Youku iQiyi Tencent. Advertising advertisements appearing before and when paused. 7, soft text advertisement. In the form of graphic, published on central media, commercial media or portal media to publicize the business information of the enterprise and implant it soft. 8, e -commerce advertisement. Im advertisements that customers have launched within e -commerce platforms such as Taobao, Tmall, Pinduoduo, etc. to obtain a large number of product exposure. 9, Q
Method 1: You can go to classify websites Method two: Make a website or write a blog, publish some professional knowledge, what are the special information and then promote
How to do network marketing promotion? The changes are inseparable. When the hardware industry is doing online marketing promotion, it is often very headache, but it is actually three aspects:
1. What is the purpose of online marketing promotion? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved.
2, how to choose online marketing promotion channels? (1) Classification of online marketing promotion channels
Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. Channels, including today’s headlines, Weibo, WeChat, Douyin, Taobao, etc.
On how to do network marketing promotion?
Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc.
The category 3: Other channel promotion, mainly industry -related platforms, such as some vertical industry exchange forums, as well as industry sectors of some large portal websites, as well as some tool -type platforms, including maps, Didi,,, Didi,,, Didi,,,,, to Didi,, Mobike and other.
(2) Online marketing promotion channel selection
The choice of online marketing promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit?
This to understand the customer, and the promotion channel is naturally screened.
(3) The form of online marketing promotion
The form of online marketing promotion:
The first is to spend directly spend money on the channel advertisement. The money came in, but no customer came in without spending money.
The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic.
On how to do network marketing promotion?
The hardware companies on the market are small and medium -sized enterprises. These small and medium -sized enterprises have a common feature. Most of them are difficult to get a lot of money and advertise directly on the selected promotion channels.
So most of the hardware companies walk on 2 legs. In the early stage, it mainly rely on the first promotion form to bring new customers. In the later period, it mainly brings new customers in the second promotion form.
3, online marketing promotion customers used the money to use the salary of employees, and the transformed customers were also transformed, and the customers attracted the use of it. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.
Co the old customers cannot generate secondary demand, don’t forget the “user reputation”. How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two.
So the customers brought by online marketing promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. What platforms do you like to stay?
On how to do network marketing promotion?
Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on.
How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the hardware products/services provided by the company must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries.
[Note] The essence of online marketing promotion is the same as the nature of finding customers offline. No matter what traditional industry you are, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!
Public Relations Resources Network is honored to answer you:
1, SEM bidding ranking.
is very burning, the keyword bid, click to pay? Including Baidu bidding, 360 bidding and Sogou.
2, online alliance advertisement.
Website alliance, collectively known as SEM.
3, portal advertisement.
mainly refers to Tencent, Netease, Sina, and Sohu.
4, WeChat, private domain flow.
WeChat advertising has integrated multiple resources such as friends circle, public account, and applet. The number of users is huge. At present, there is a video number.
5, information flow advertisement.
For example, the news client, on the app, appears on the browsing list in the form of content links, and click to jump to the advertising landing page.
6, video patch.
It is mainly long video platforms such as Youku iQiyi Tencent. Advertising advertisements appearing before and when paused.
7, soft text advertisement.
In the form of graphic, published on central media, commercial media or portal media to publicize the business information of the enterprise and implant it soft.
8, e -commerce advertisement.
Im advertisements that customers have launched within e -commerce platforms such as Taobao, Tmall, Pinduoduo, etc. to obtain a large number of product exposure.
9, Q
Method 1: You can go to classify websites
Method two: Make a website or write a blog, publish some professional knowledge, what are the special information and then promote
Professional knowledge plus market experience! It is better to have a good mouth;