1 thought on “If you plan to classify and manage customers, what data should be collected”
Tracy
Through statistical analysis of customer information, you can find many customer groups with the same or similar aspects, and from different perspectives, there are many categories of customer groups. For example, the customer group classification can be carried out according to the customer’s geographical location, unit type, consumption scale, product type, product price, etc. The importance and value of these different customer groups to enterprises are different. The key to customer classification management is to distinguish customers with different values in order to effectively allocate sales, markets and service resources, and consolidate the relationship between enterprises and key customers. According to customer value, finding the most valuable customers is the key customer, which is the most important job of the company, and the ABC customer classification method is a more practical method. The ABC Customer Classification Management Law is based on important indicators such as consumption or profit contribution, and divides the customer group into three categories: key customers (Class A customers), major customers (Class B customers), and ordinary customers (Class C customers).
Through statistical analysis of customer information, you can find many customer groups with the same or similar aspects, and from different perspectives, there are many categories of customer groups. For example, the customer group classification can be carried out according to the customer’s geographical location, unit type, consumption scale, product type, product price, etc. The importance and value of these different customer groups to enterprises are different. The key to customer classification management is to distinguish customers with different values in order to effectively allocate sales, markets and service resources, and consolidate the relationship between enterprises and key customers. According to customer value, finding the most valuable customers is the key customer, which is the most important job of the company, and the ABC customer classification method is a more practical method. The ABC Customer Classification Management Law is based on important indicators such as consumption or profit contribution, and divides the customer group into three categories: key customers (Class A customers), major customers (Class B customers), and ordinary customers (Class C customers).