How to classify customers

Under normal circumstances, a small number of high -value customers can bring most of the profits to the company. After the customer segmentation, the company can provide enough support for these customers to provide support for the support of these high -value customers for the company’s customer service.
Conversely, a small number of low -value customers sometimes even bring negative profits to the company. Most customers are in the middle of high value and low value. They drive the company’s growth and are an important customer base for the company.
This customers usually have a great impact on the company’s financial performance. On the one hand, they will bring more customer development opportunities; on the other hand, they will also bring high operating risks at the same time. For the company, it is important to provide high -quality and high -quality services for high -value customers, and it is equally important to provide corresponding targeted services for customers at different levels.
· Data power
The foundation of effective segmentation of customers is to fully understand the customer through the customer data mastered by the company. This method of promoting customer segmentation through data involves database technology and marketing automation applications that can effectively access and analyze customer information. At present, many companies have adopted complex data mining tools so that non -technical users can also use a large amount of transaction processing -level data to perform effective customer segmentation. Aaron Zornes, an analyst at
meta group, said: At present, corporate marketing managers are generally inclined to save customer data internally, and associate these data with digits such as sales, and then use their desktop to query.
traditional customer segmentation is generally divided into 5 to 10 fixed categories. With today’s advanced software solutions, marketers can dynamically subdivide customers, thereby greatly improving marketing efficiency and enhancing marketing effects. Today’s customers often change categories with their own development. In addition, new customer segment categories are constantly emerging. Therefore, each company must have the ability to dynamically modify and continuously increase the detailed classification.
· Customer subdivision includes:
A determination of data that should be collected, and the method of collecting these data
The data that is usually stored in the separated information system Or models, analysis data, and analyze the results as the basis of the customer segmentation
to establish a collaborative relationship, so that the marketing and customer service departments can cooperate with IT managers The technical requirements and restrictions of the sub –
The implementation of strong network infrastructure to gather, save, process, and distribute data analysis results
, although high -end database, marketing automation tools and segment models It is important, but each company must also have talents who are proficient in customer segmentation, so as to accurately analyze the model and finally formulate effective marketing and service strategies.
· Segment success Although the customer segmentation is very complicated, it has an important impact on customer relationships.
CyPress company subdivided customers with the customer satisfaction survey on the web site. After a certain type of customer fills out the survey form, in fact, the customer satisfaction monitoring system will send an email to the relevant manager to make a warning so that senior management can monitor and manage the relationship with major customers at any time. For example, if there are many call calls transmitted to the local Cypress office, and fail to provide a customer who is satisfactory to a customer, the client can reflect his opinions or suggestions by filling in the online survey form. This negative assessment will automatically trigger the mail system and send an email to Bill Verdi, the vice president of sales headquarters. After receiving the email, Bill Verdi will reply to the customer with a telephone within 24 hours and notify the local sales agency to ask it to solve the problem.
verdi said: After receiving the phone, the customer was very surprised and expressed satisfaction with our fast answer and the fast action taken. After just three days, we talked with him a transaction.
A effective customer segmentation is essential for the company to attract and retain high -value customers. Therefore, each company must attach importance to customer value, make full use of the potential of customer data it has, and timely adopt appropriate marketing automation technology to subdivide customer segmentation in order to successfully cross.