Qingtian County People’s Government Qingtian County Full Pioneer Lin Rukui’s works -Fenghua Zhengmao . Overview of the history of Qingtian Stone Cultural Industry Qingtian Shi is rich in reserves, distributed in more than ten towns in Qingtian County Essence The main origin is in the area of Yamaguchi Town to Fangshan Township. It is always called Yamaguchi leaf waxite mine. There are many varieties of Qingtian stone, and there are more than 100 typical varieties that can be known. Qingtian Stone is as warm as jade, but has a richer color and strange pattern than jade. Naturally, all colors are printed in Qingtian Stone, making it show green, white, yellow, red, brown, purple, green, blue, black, flowers and other gorgeous colors. Qingtian Stone has not only become a rare craft carving material for color beauty and good texture, but also is favored by literati with its unique crispy crispy, becoming the first choice for seal carved people in the past. Ittian stone carving, as a traditional craftsmanship, its carving skills, style shaping and interesting artistic conception have reached unprecedented perfection. During the creative process, stone carving artists follow the natural characteristics of stone materials, exert the originality of artistic ideas, and appreciate it according to their aptitude. In terms of creative methods, the techniques such as round carving, carving, high shallow relief, and line engraving are used alternately, coupled with fine carving, creating crafts with the characteristics of “fine, fine, beautiful, strange, and true”, which has enhanced the enhancement The similarity between the shape and the natural object is ingenious. Qingtian stone carving is a bright pearl in the treasure trove of folk art, which has a long history. The earliest work can be verified that the earliest work was the “Qingtian Stone” during the Songze Cultural period unearthed in Huzhou, which is about 6,000 years ago. The Zhejiang Provincial Museum was hidden in the Six Dynasties of Qingtian Stone Sculpture Pig, which recorded the historical traces of Qingtian stone carving 1500 years ago. During the Tang and Song dynasties, Qingtian stone carvings made great progress. From the Longquan Shuangta, the Qingtian stone carving Buddha statue of the five generations of Wu Yueguo was found that the theme and skills of Qingtian stone carving in the Tang Dynasty have made breakthrough progress. In the Song Dynasty, Qingtian stone carving absorbed the “ingenious jade” production technology, exerted the advantages of the stone, stone and sculptures of Qingtian stone, and opened the precedent of multi -layered carving skills. In “Qingtian County Chronicle”, Yuan Shi “Zhao Ziang started to take the light stone of our hometown as a seal”, and the engraved everyone Wen Peng replaced the metal and tooth bone with Qingtian stone as a printing material, and began to be great from the middle of the Ming Dynasty. Qingtian Stone has made an indelible contribution to the art of engraving in our country. The early Qing Dynasty and the Republic of China, Qing Qing stone carving was repeatedly selected as tribute as Jiangnan. In Qianlong’s 80 Wanshou Festival, the ministers made a set of (60) “Book of Blessings” seal (existing Beijing Palace Museum) with Qingtian stone carving. With the opening of the ocean trade, Qingtian stone carvings sold in Britain, the United States, and France, and participated in the International Conference many times, and won awards at the Paris Conference in 1899, the 1905 Belgium Conference, and the 1915 Pacific Pacific Expo. In the second year of Xuantong, Qingtian Stone Carving won the Silver Award at the Nanyang Promotion Association held in Nanjing. Irds after the founding of New China, Qingtian stone carvings have been selected as national gifts to presented foreign leaders. For example, in April 1956, Vorcelov, the chairman of the Soviet Supreme Soviet Presidium, visited. In October 1956, Indonesian President Sugno visited. In January 1972, US President Nixon visited. In 1978, Chinese leaders visited North Korea. The Chinese government Qingtian stone carvings are selected as national gifts to foreign dignitaries. In 1992, Qingtian stone carving stamps were issued. Qingtian stone carving art has moved to the world in new forms and entered hundreds of millions of people. In the past 20 years, Qingtian stone carving has developed rapidly. The works are exported to more than 40 countries and regions, and they are well -known at home and abroad. Dozens of works have won the first prize of outstanding creative design in the second, fourth, fifth, sixth, and nineteen of China. After being approved by the State Administration for Industry and Commerce, Qingtian Stone Carving has registered the “proof of trademarks” in origin, and Qingtian County is therefore named “the Hometown of Chinese Folk Art” and “Hometown of Chinese Stone Carving” by the Ministry of Culture and the China Light Industry Federation. . The development of Qingtian Stone Cultural Industry from 2006 ～ 2012 2006, the county party committee and county government aim to build the “China Stone Cultural City” as the goal, vigorously develop and strengthen the stone carving cultural industry, and explore the development of development. A surprising mark was left on the road. 1.2006 ～ 2011 Qingtian Stone Cultural Industry related data analysis until the end of 2011, 3,000 stone carving manufacturers in Qingtian County, including 68 companies with master brands. There are more than 1,000 shops that operate stone carving products, and there are more than 300 shops that specialize in Qingtian stone carvings in other places. The most annual sales reached more than 10 million yuan, the lowest hundreds of thousands of yuan. The annual output value of Shishi Cultural Industry in Qingtian County jumped from 2005 to 1.23 billion yuan in 2011, and its industrial profit and tax reached 5 million yuan. The continuous development of the stone cultural industry benefited from the talents of stone carving. While promoting Qingtian stone carving, Qingtian County has increased the cultivation of stone carving talents, establishes a multi -level talent training mechanism; The Qingtian Stone Carving Art School transports more than 200 professionals to the industry each year. In addition, selecting and sending potential young artists to set up “senior talent classes” such as Peking University and other well -known universities for training and studies, so that the culture and age structure of the “pyramid” type of the stone carving industry of Qingtian County are more reasonable, and the stone carving creation team is increasingly huge. A group of art talents grow here. At present, the stone carving industry of Qingtian County is entering the golden period with many employees, large industrial scale, high production and sales, and rich quality. 36,000 people engaged in the stone carving industry. The number of professional and technical personnel ranks first in various arts and craft industries in Zhejiang Province. The total number of professional and technical personnel is 430. Among them, there are 7 masters of Chinese arts and crafts, 24 masters of arts and crafts in Zhejiang Province, 39 master of arts and crafts in Lishui; 87 senior arts and craftsmen, 151 arts and crafts artists, and 191 junior arts and crafts artists. Non -genetic inheritors 1 national -level and 2 provincial -level people. Age structure: 9 people over 60 years old, 40-60 years old, 40 years old, 30 under 40 years old, 12 people over 60 years old, 55 people 40 to 60 years old, 84 below 40 years old. The junior title is 0 people over 60 years old, 32 people 40 to 60 years old, and 159 under 40 years old. Educational status: 4 people with senior high schools above the high school account, accounting for 5 % of the total; 26 people with high school education in the middle -level titles, accounting for 17 % of the total; 34 people with junior high school degree or above, accounting for 17 % of the total. The road of construction of Chinese jewelry and jewelry characteristic industrial base 2. Base key projects Since 2006, a policy and measures of Qingtian County Party Committee and County Government have been introduced. Step forward. The county finances and all sectors of the society have invested in the construction of stone carving cultural industry projects for more than 500 million yuan. Among them, more than 80 million yuan will be invested to build Shuinan Stone Carving Industrial Park, and 276 stone carving workshops are concentrated in industrial park processing and production, and the stone carving processing industrial clusters are initially formed. , The construction area is 4,600 square meters, and the storefront is 127; the investment of more than 40 million yuan will be built in Shuinan, the Qingtian Chinese stone carving craft market, with a construction area of 3300 square meters. 5,190 square meters, the construction area of 7649.88 square meters; the investment of 32 million yuan in the stone carving industrial park used for production and processing, covering an area of 4,800 square meters, a construction area of 9600 square meters; the investment of 60 million yuan to build Yamaguchi Rocky Culture Theme Park; The investment of more than 50 million yuan to build the Qingtian Stone Carving Museum, etc., effectively improved the concentration of the industry, improved the industrial structure, and enhanced the industrial level. At present, it is planning to build industrial agglomeration projects such as Qingtian Stone National Mining Park and Master Art Museum. Initially, the “Three Hearts” has the layout of stone cultural industry, realizing stone carving, rewarding, and selling one dragon, becoming the nation’s famous stone carving and scattered center. 3. The base of the base festival Since the “Eleventh Five -Year Plan”, the milestone of the revitalization of regional culture has been erected. Qingtian County has set up a new concept of stone culture, and continuously organizes large -scale activities of the Stone Cultural Industry Festival to realize the “double flying” of stone carving culture and tourism, fully tap the added value of the Qingtian stone cultural industry, develop tourism, shopping, and leisure in one. The Qingtian Stone Cultural Tourism Industry has realized the gorgeous turn from simple landscape tourism to cultural taste tourism. (1) Consolidate the industrial foundation and create the “Chinese Stone Capital” During the “Eleventh Five -Year Plan” period, Qingtian County uses the strategic goal of “promoting Qingtian stone culture and creating the capital of Chinese stone culture”. Difficulty, pioneering and innovation, and vigorously promoting the steady and healthy development of the Qingtian stone carving industry. “Loquat Fragrance” In the past five years, we have insisted on the development of the stone carving industry as the focus of the creation of the “Chinese stone culture capital”. For the “Hometown of Chinese Stone Carving Art” and “Hometown of Chinese Stone Carving”, in 2006, Qingtian Stone Carving was the first batch of national intangible cultural heritage lists and won the “Top Ten Geographical Symbol Regional Brands”. In 2008, Zhejiang Culture The hall included Qingtian stone carving into the first batch of Zhejiang Province intangible cultural heritage base inheritance and protection projects. Essence In 2010, Qingtian County won the title of “China Stone Cultural Capital”. Qingtian stone carving won the famous trademark in China and won the characteristic area of the characteristic area of the “Chinese Stone Cultural Capital”. In 2011, the State Administration for Industry and Commerce found that the “Qingtian Stone Carving and Map” proved that the trademark was a well -known trademark in China and became the first famous trademark in the country. The acquisition of these titles has injected vigorously into the development of the Qingtian stone carving industry, pushing the influence of Qingtian regional and climax of Qingtian stone culture. 2010 CCTV “Treasure Hunt” walked into Qingtian scene (2) Rich publicity carriers, and held various types of stone carving cultural theme activities 5 years, Qingtian County attaches great importance to the publicity of Qingtian stone carvings. Through various types The approach and method will start the Qingtian stone carving brand. 1 is a consecutive “China · Qingtian Stone Carving Festival” and the fourth China famous stone carving art exhibition, the Chinese stone cultural capital naming conference, the Chinese famous stone auction, the 2010 World Stone Exhibition Fair , China Famous Stone Exhibition, China Stone Cultural Forum and other activities. The “China Love · Qingtian Seal” Shanghai World Expo theme event day and other various stone carving display promotion festival activities. It is to invite the CCTV “Treasure Hunt” column to walk into Qingtian. In 2009 alone, the CCTV “Jianbao” column of the Qingtian Stone Carving Collection attracted many Tibetan friends to come to offer it. Cooperate with the Central Second, Four, Batai, Economic Daily, Zhejiang Daily, and Zhejiang TV Station to report Qingtian Stone Eagle more than 500 times. The three are the influence of stone as the media. In 2010, a large -scale Chinese famous stone auction was held, with a total transaction price of 53.182 million yuan, setting a historical record for the Chinese famous stone auction, setting off a new climax for creating the “Chinese Stone Cultural Capital”. At the world famous stone exhibition held at the “China Stone Cultural Capital” naming conference, there are more than 100 types of stones in 12 countries in four continents. The highest price of rough transactions is more than 1 million yuan per kilogram. At the Beijing Auction in 2007, Qingtian Stone Carving “Louge Mountains” made a high price of 13.44 million yuan, setting the highest record of Chinese contemporary crafts. Fourth is to carry out the “Hundred Qingtian Stones Sending 100 International Friends Activities”. Overseas Chinese collection heat derivative “Valentine’s Collection” operation, online promotion stone culture, and masters launched the “good work to offer the country” action. It’s dizzying. Qingtian Stone Carving has participated in the selection of the “Four Famous Stones” across the country for many times. not only that, Qingtian County has also invested millions of yuan in funds in Shanghai, Hangzhou, Shenzhen, Yiwu, Lishui, Fujian, Lin’an and other places to hold Qingtian stone carving cultural industry publicity and display activities to promote Qingtian stone carvings to all parts of the country. It has comprehensively enhanced the popularity and reputation of Qingtian County and Qingtian stone carvings. (3) Pay attention to refining and deepening, and vigorously promote the non -heritage culture of stone carving After the successful application of the legacy in Qingtian County in 2006, it has always paid attention to the refinement and deepening of non -heritage culture. Through the inheritance of stone carving skills, the expansion of the stone carving industry, and the name of the “Capital of Chinese Stone Culture”, the cultural connotation of Qingtian stone carving has been expanded, and a unique non -heritage culture has been created. By establishing a national non -heritage protection base and a provincial non -heritage publicity and display base, it further enriched the Qingtian stone carving culture and its display form. (4) Carrying out aesthetic theoretical research, further expanding stone carving culture 2006, Qingtian County established a stone carving research center to adhere to the publication of Qingtian stone carvings every quarter, “Qingtian Stone Carving” magazine; how many Over the years, more than 60 stone carvings theory such as “Qingtian Stone Ambition” has been collected, compiled and published; It became the first Indian research base in Xiling Yinshe in China. Holding the Qingtian Stone Symposium with Xiling Yinshe many times, attaching importance to the status of Qingtian Stone in Indian -studied culture, carrying out academic exchanges and theoretical discussions, promoting the revival of the culture of “the ancestors of the Indian Stone”, improving the cultural charm of Qingtian stone carving culture, and forming the formation of Qingtian stone carving culture. New competitive advantage of Qingtian Stone Carving Industry. (5) Collect high -end works and give full play to the functional role of the stone carving museum Qingtian County has set up special funds for stone culture, and collects works every year to enrich the stone carving museum, including national treasure -level stone carvings such as “Sorghum” and “Flower Moon”. In the past five years, the Stone Carving Museum has received more than 300,000 tourists at home and abroad, and has given full play to the long -term publicity conference function of the Stone Carving Museum, which has enabled the Qingtian Stone Carving Culture Conference to open, monthly, and every day, effectively expanding the influence and popularity of Qingtian stone carving. 4. The advantage of the development of the base (1) Leaders at all levels have attached great importance to since the “Eleventh Five -Year Plan”, in order to accelerate the development of the cultural industry, further promote economic transformation and upgrading, and continuously meet the spirit of the people Cultural needs and strive to promote the great prosperity of cultural development. The Zhejiang Provincial Party Committee and Provincial Government issued the “Notice of the Zhejiang Provincial Party Committee of the Zhejiang Provincial Party Committee of the Communist Party of China on the Outline of Zhejiang Province to Promoting Cultural Development and Promotion (2008-2012)”. Zhejiang Cultural Industry Development Plan (2010 ~ 2015). This has created good conditions for accelerating the development of Qingtian Stone Cultural Industry. In 1998, the county government led the establishment of the Qingtian County Stone Carving Industry Management Office and the Qingtian Stone Carving Industry Association to guide and promote the healthy development of the stone carving industry. In 2010, the stone carving industry was renamed the Qingtian Stone Carving Industry Protection and Development Bureau, strengthened the management of Qingtian stone carving industry, and comprehensively promoted the protection and development of the stone carving industry. In 2008, the county party committee issued the “Decision on Accelerating the Development of Qingtian Stone Cultural Industry”. Work in the center. In August 2009, during the inspection of the Premier of the State Council Wen Jiabao, the State Council inspected the stone carving cultural industry zone; The provincial government has fully affirmed the practices of the development of the stone carving industry in recent years, and made important instructions many times, pointing out the direction for the development of the stone cultural industry in Qingtian County and clarifying the goal. (2) The stone cultural industry has begun to take shape, and the benefits are significant The importance of the combination of stone carving culture and tourism, and extend the added value of the industry. Beginning in 2009, centered on the “Qingtian Stone Carving Museum”, combined with the stone cultural industrial bases such as the Chinese stone carving city and the Qingtian Stone Cultural theme Park, the national 4A “Qingtian Stone Cultural Tourism Zone” was successfully created. The relying on existing rough stone transactions, sculpture processing, and market sales, it has built a relatively complete development chain of the stone cultural industry, and cultivated a number of private stone cultural backbone enterprises to introduce Balin, Shoushan, Changhua, and well -known around the world. Jade coming to Qingtian trading has formed the most distinctive industrial structure in China, and effectively promotes industrial cluster development. In the cultivation of supporting the development of stone cultural enterprises, the introduction of raw materials and base construction, deep creation of works, market development, brand creation, etc., Qingtian Stone Cultural Industry has initially used the scale and has a significant benefit. The confidence of development has laid a solid foundation for accelerating the development of the Shi cultural industry in Qingtian County. “Wang Xingkong” (3) Rich resources, full of industrial stamina According to statistics, a total of 11084 tons of reserved leaf wax stones were found, of which about 1 % of stone materials that could be used for carving. It is the advantage of land resources. The county’s stone cultural industry is distributed in five townships including Hecheng, Yashu, Yamaguchi, Fangshan, and Renzhuang. It can be used for the rich land resources developed by the stone cultural industry and great development potential. bring”. three is the advantage of human resources. The Qingtian Stone Carving Art School was established in 2008. It enrolls 200 students in 3 classes each year, which can continuously cultivate reserve talents for the industry. Qingtian County also actively conducts employment training for employees, and establishes and improves the work mechanism of “government guidance, industry guidance, unit autonomy, and personal voluntary”. Cooperate with the Chinese Academy of Fine Arts to hold a training course for Chinese and senior talent art theory to continuously promote the overall level of industrial teams. (4) Convenient transportation and significant location advantages Qingtian County’s geographical advantages are prominent. It is in the rich Zhejiang Economic Zone. It is a famous hometown of overseas Chinese. Wenzhou City is 50 kilometers. At present, the transportation network of railway, highway, sea transportation, and national transportation has all been formed. The conditions for the two -way international and external markets and resources of the International, Internal Union, and the two -way circulation of resources, superior geographical location and convenient transportation provides a favorable development space for the development of Qingtian Stone Cultural Industry. (5) Stable financing to ensure the sustainable development of the industry Qingtian County has the courage to pioneer and innovate, the first nationwide stone carving mortgage loan business. Over the past three years, the amount of stone carving mortgage loans has exceeded 1 billion yuan, providing strong financial support for stone carving operators, effectively solving the problem of financing and development of the stone carving industry, and ensuring the sustainable development of the stone carving industry. (6) Facing the world, the advantages of overseas Chinese are obvious Qingtian County has attracted nearly 3,000 Overseas Chinese Shisai Shangshang to engage in original stone operations at home and abroad, of which more than 1,000 Qingtian overseas Chinese have devoted themselves to all parts of the world to find stones In the “Tao Shi”, enter the original stone market of Qingtian County. This way of operating has expanded the number and variety of rough stones, stepped out of a new way, and realized the expansion of the scale and sustainable development of the stone cultural industry. Zhang Aiting’s works —— Boneless harvest . The outstanding problems encountered in development Qingtian County has achieved great results in exploring the development of the stone cultural industry. The main include: 2010, the Chinese Stone Cultural Capital Name Ceremony (1) Some professionals are scarce. In the industrial team, the lack of talents such as the theoretical research, publicity marketing planning, and innovation of work, especially the comprehensive talents who understand the stone carving and are good at corporate management, and need to be cultivated or introduced. (2) The size of the enterprise is small. Stone carving enterprises are small in scale, weak independent development and artistic innovation capabilities, single marketing models, lack of market competitiveness, and affect industrial development. Parent -type management models are difficult to attract all kinds of talents, form an operational team, and expand scale. (3) The rough market is not standardized. It is restricted by Qingtian stone resources, high -end Qingtian stone resources are decreasing, and ordinary carving stone flows are not smooth, affecting the prosperity of the stone carving market. (4) Lack of low -end products. The lack of development of popular products that affect the size of the industry. . Qingtian Stone Cultural Industry in the next 10 years of development positioning, planning and major measures 1. Industrial development positioning The overall goal of “building the capital of Chinese stone” and implementing the “other mountains The development strategy of stones, Qingtian becomes instruments “gives full play to the advantages of Qingtianzhong’s jewelry and jade jewelry characteristic industry demonstration bases, supporting the industrialization of Qingtian stone carving as the support, expanding the market size as the focus, and introducing treasure jade as a breakthrough to cultivate leading enterprises, to cultivate leading enterprises, and Accelerate industrial agglomeration into a carrier, build the overall layout of “Yamaguchi Town, Tennan Street, and Oil Bamboo Street Ten Mm Stone Cultural Industry Belt”, make every effort to promote the entrepreneurship and innovation of Qingtian Stone Cultural Industry, and comprehensively improve the comprehensive strength and market competitiveness of the stone cultural industry Strive to achieve the total annual sales output value of 10 billion yuan through the efforts within 5 years, forming the most influential Baoyu Stone gathering area in Zhejiang. “Gentleman in the Stone” 2. Development plan for ten years (1) The overall layout The overall layout of the “Three Hearts”, that is, Hecheng, Yau Bamboo, Relying on the three centers of Yamaguchi to create a “ten kilometers of industrial zone”. On the basis of the two major industrial parks, two major markets, stone carving museums, and stone cultural theme parks in the industrial zone, it is planned to build a new type of Chinese jewelry and jade market in Yauzhu; Qiulu Construction Master Art Museum, built infrastructure such as jade, stone -ray material distribution center, and national mining stone cultural theme park at Yamaguchi. (2) Focusing on the development of seven aspects of the stone culture industry is a boutique stone carving. Taking the master as the leader, promote the construction of raw material bases, optimize the allocation of resources, highlight the traditional characteristics of fine carving and fine carving, build a high -end rogue guarantee system that meets the requirements of boutiques, actively develop high -quality, exquisite treasure stone carving works, and strive to improve industrial competitiveness Essence is a large stone carving. Comparing the demand for domestic arts and crafts and its market, we must target the domestic large stone carving market. Large Qingtian stone carvings have the most market potential and competitiveness, the most promising prospects, and can form large -scale industrialization. It is the most important economic growth in the stone carving industry. point. Vigorously develop large stone carvings with decorative functions with lobby lobby, which continuously expands the scale of the stone cultural industry. The three are inlaid group carving. Regarding the inlaid production tradition, improvement of production technology, the introduction of computer design, automated carving machinery and related talents, greatly reduced labor costs, and made its large -scale assembly line production. four are tourist products. In the face of tourism products with large market volume and wide market volume, we must use market -oriented, use ordinary stone or waste, use automated mechanical carving, factory production in mass production, improve management and marketing models, make small profits and sales, and expand the total amount. Five is to introduce jade carvings. Drawing on foreign experience, introducing jade carvings and talents, getting started and developing early, this is the new economic growth point of Qingtian stone carving industry. Help and support jade carving demonstration enterprises, do a good job of base construction, and form a group of jade carving works with Qingtian stone carving style. Six are special stone chapters. In the next ten years, the development of Qingtian Shizhang will continue to strengthen the publicity of the special artistic effects of Qingtian stone engraving. Actively develop the Fangzon, which is mainly based on the Qingtian stone chapter and supplemented by the stone. Seven is ordinary carvings. The development of ordinary carving must adhere to the industrial development policy of “increasing total amount, wholesale sales, highlighting characteristics, and comprehensive development”, and gradually establish an industrial structure that is compatible with the market, and promote the large -scale, professional, and industrialization of the stone cultural industry to the stone cultural industry Development. 3. Significant measures to accelerate the development of the stone cultural industry (1) Strengthen organizational leadership. Establish a coordination mechanism for major issues and improvement of the development of county stone cultural industries, strengthen the organic connection between various departments and departments related to the stone cultural industry, and form a joint force to promote the development of the stone cultural industry. On the basis of the existing Qingtian Stone Carving Industry Bureau, Qingtian County Development Stone Cultural Industry Leading Group was established to strengthen the coordination, coordination and leadership of the development of the stone cultural industry. (2) Implement the stone carving industry support policy. In accordance with the strategic deployment of the county party and county government on the development of the stone carving industry, and the current status of the Qingtian stone carving industry, the “Several policies on accelerating the development of the Qingtian stone cultural industry” that accelerates the development of the stone carving industry in Qingtian County has been formulated to further promote the upgrading and transformation of the stone carving industry. Management models, accelerate the development of the stone carving industry. (3) Actively introduce supporting leading enterprises. In accordance with the principles of “support, support, strengthening, helping, and helping the University”, actively introduce and support a group of demonstration stone cultural leading enterprises with powerful, honest and technical demonstration stone culture, implement strategies for large enterprises and large projects, and accelerate the formation of one. A large enterprise and group with strong core competitiveness, outstanding performance, and great role. Give full play to the role of the demonstration of stone carving leading enterprises, increase the popularity and competitiveness of Qingtian stone carvings, greatly enhance the share of Qingtian stone carvings in the national craft market, and promote industrial agglomeration and development. Iladder works -Furong State Fighting Fighting Hui (4) Strengthen the construction of raw material bases. Strengthen the construction of various types of resources in rough stones, the construction of management systems, strengthen the propaganda and publicity of rough resources, and promote the sustainable development of the stone cultural industry. (5) Actively implement the brand strategy. Continue to build a regional cultural brand, drive industrial development with regional brands, increase publicity, promote the organic combination of intangible markets and tangible markets, promote the role of the invisible market on the tangible market, and realize the long -term healthy development of the stone cultural industry. (6) Vigorously build a marketing system. Give full play to service functions such as market development, corporate publicity and work information release, encourage and support new trading methods such as chain operations, direct supply and direct sales, online transactions, etc., and guide and support strong enterprises to form a marketing network in large and medium -sized cities. A number of professional exhibition markets are opened to form a multi -level and multi -form market system based on corporate headquarters, large and medium -sized cities, and multi -level and multi -form. (7) Expand internal and external exchanges and cooperation. The implementation of the “introduction” and “going global” development strategies, encouraging and supporting stone cultural enterprises to carry out international operations in R
Qingtian County People’s Government
Qingtian County Full Pioneer
Lin Rukui’s works -Fenghua Zhengmao
. Overview of the history of Qingtian Stone Cultural Industry
Qingtian Shi is rich in reserves, distributed in more than ten towns in Qingtian County Essence The main origin is in the area of Yamaguchi Town to Fangshan Township. It is always called Yamaguchi leaf waxite mine. There are many varieties of Qingtian stone, and there are more than 100 typical varieties that can be known. Qingtian Stone is as warm as jade, but has a richer color and strange pattern than jade. Naturally, all colors are printed in Qingtian Stone, making it show green, white, yellow, red, brown, purple, green, blue, black, flowers and other gorgeous colors. Qingtian Stone has not only become a rare craft carving material for color beauty and good texture, but also is favored by literati with its unique crispy crispy, becoming the first choice for seal carved people in the past.
Ittian stone carving, as a traditional craftsmanship, its carving skills, style shaping and interesting artistic conception have reached unprecedented perfection. During the creative process, stone carving artists follow the natural characteristics of stone materials, exert the originality of artistic ideas, and appreciate it according to their aptitude. In terms of creative methods, the techniques such as round carving, carving, high shallow relief, and line engraving are used alternately, coupled with fine carving, creating crafts with the characteristics of “fine, fine, beautiful, strange, and true”, which has enhanced the enhancement The similarity between the shape and the natural object is ingenious.
Qingtian stone carving is a bright pearl in the treasure trove of folk art, which has a long history. The earliest work can be verified that the earliest work was the “Qingtian Stone” during the Songze Cultural period unearthed in Huzhou, which is about 6,000 years ago. The Zhejiang Provincial Museum was hidden in the Six Dynasties of Qingtian Stone Sculpture Pig, which recorded the historical traces of Qingtian stone carving 1500 years ago.
During the Tang and Song dynasties, Qingtian stone carvings made great progress. From the Longquan Shuangta, the Qingtian stone carving Buddha statue of the five generations of Wu Yueguo was found that the theme and skills of Qingtian stone carving in the Tang Dynasty have made breakthrough progress. In the Song Dynasty, Qingtian stone carving absorbed the “ingenious jade” production technology, exerted the advantages of the stone, stone and sculptures of Qingtian stone, and opened the precedent of multi -layered carving skills.
In “Qingtian County Chronicle”, Yuan Shi “Zhao Ziang started to take the light stone of our hometown as a seal”, and the engraved everyone Wen Peng replaced the metal and tooth bone with Qingtian stone as a printing material, and began to be great from the middle of the Ming Dynasty. Qingtian Stone has made an indelible contribution to the art of engraving in our country.
The early Qing Dynasty and the Republic of China, Qing Qing stone carving was repeatedly selected as tribute as Jiangnan. In Qianlong’s 80 Wanshou Festival, the ministers made a set of (60) “Book of Blessings” seal (existing Beijing Palace Museum) with Qingtian stone carving. With the opening of the ocean trade, Qingtian stone carvings sold in Britain, the United States, and France, and participated in the International Conference many times, and won awards at the Paris Conference in 1899, the 1905 Belgium Conference, and the 1915 Pacific Pacific Expo. In the second year of Xuantong, Qingtian Stone Carving won the Silver Award at the Nanyang Promotion Association held in Nanjing.
Irds after the founding of New China, Qingtian stone carvings have been selected as national gifts to presented foreign leaders. For example, in April 1956, Vorcelov, the chairman of the Soviet Supreme Soviet Presidium, visited. In October 1956, Indonesian President Sugno visited. In January 1972, US President Nixon visited. In 1978, Chinese leaders visited North Korea. The Chinese government Qingtian stone carvings are selected as national gifts to foreign dignitaries. In 1992, Qingtian stone carving stamps were issued. Qingtian stone carving art has moved to the world in new forms and entered hundreds of millions of people.
In the past 20 years, Qingtian stone carving has developed rapidly. The works are exported to more than 40 countries and regions, and they are well -known at home and abroad. Dozens of works have won the first prize of outstanding creative design in the second, fourth, fifth, sixth, and nineteen of China. After being approved by the State Administration for Industry and Commerce, Qingtian Stone Carving has registered the “proof of trademarks” in origin, and Qingtian County is therefore named “the Hometown of Chinese Folk Art” and “Hometown of Chinese Stone Carving” by the Ministry of Culture and the China Light Industry Federation.
. The development of Qingtian Stone Cultural Industry from 2006 ～ 2012
2006, the county party committee and county government aim to build the “China Stone Cultural City” as the goal, vigorously develop and strengthen the stone carving cultural industry, and explore the development of development. A surprising mark was left on the road.
1.2006 ～ 2011 Qingtian Stone Cultural Industry related data analysis
until the end of 2011, 3,000 stone carving manufacturers in Qingtian County, including 68 companies with master brands. There are more than 1,000 shops that operate stone carving products, and there are more than 300 shops that specialize in Qingtian stone carvings in other places. The most annual sales reached more than 10 million yuan, the lowest hundreds of thousands of yuan. The annual output value of Shishi Cultural Industry in Qingtian County jumped from 2005 to 1.23 billion yuan in 2011, and its industrial profit and tax reached 5 million yuan.
The continuous development of the stone cultural industry benefited from the talents of stone carving. While promoting Qingtian stone carving, Qingtian County has increased the cultivation of stone carving talents, establishes a multi -level talent training mechanism; The Qingtian Stone Carving Art School transports more than 200 professionals to the industry each year. In addition, selecting and sending potential young artists to set up “senior talent classes” such as Peking University and other well -known universities for training and studies, so that the culture and age structure of the “pyramid” type of the stone carving industry of Qingtian County are more reasonable, and the stone carving creation team is increasingly huge. A group of art talents grow here.
At present, the stone carving industry of Qingtian County is entering the golden period with many employees, large industrial scale, high production and sales, and rich quality. 36,000 people engaged in the stone carving industry. The number of professional and technical personnel ranks first in various arts and craft industries in Zhejiang Province. The total number of professional and technical personnel is 430. Among them, there are 7 masters of Chinese arts and crafts, 24 masters of arts and crafts in Zhejiang Province, 39 master of arts and crafts in Lishui; 87 senior arts and craftsmen, 151 arts and crafts artists, and 191 junior arts and crafts artists. Non -genetic inheritors 1 national -level and 2 provincial -level people. Age structure: 9 people over 60 years old, 40-60 years old, 40 years old, 30 under 40 years old, 12 people over 60 years old, 55 people 40 to 60 years old, 84 below 40 years old. The junior title is 0 people over 60 years old, 32 people 40 to 60 years old, and 159 under 40 years old. Educational status: 4 people with senior high schools above the high school account, accounting for 5 % of the total; 26 people with high school education in the middle -level titles, accounting for 17 % of the total; 34 people with junior high school degree or above, accounting for 17 % of the total.
The road of construction of Chinese jewelry and jewelry characteristic industrial base
2. Base key projects
Since 2006, a policy and measures of Qingtian County Party Committee and County Government have been introduced. Step forward. The county finances and all sectors of the society have invested in the construction of stone carving cultural industry projects for more than 500 million yuan. Among them, more than 80 million yuan will be invested to build Shuinan Stone Carving Industrial Park, and 276 stone carving workshops are concentrated in industrial park processing and production, and the stone carving processing industrial clusters are initially formed. , The construction area is 4,600 square meters, and the storefront is 127; the investment of more than 40 million yuan will be built in Shuinan, the Qingtian Chinese stone carving craft market, with a construction area of 3300 square meters. 5,190 square meters, the construction area of 7649.88 square meters; the investment of 32 million yuan in the stone carving industrial park used for production and processing, covering an area of 4,800 square meters, a construction area of 9600 square meters; the investment of 60 million yuan to build Yamaguchi Rocky Culture Theme Park; The investment of more than 50 million yuan to build the Qingtian Stone Carving Museum, etc., effectively improved the concentration of the industry, improved the industrial structure, and enhanced the industrial level. At present, it is planning to build industrial agglomeration projects such as Qingtian Stone National Mining Park and Master Art Museum. Initially, the “Three Hearts” has the layout of stone cultural industry, realizing stone carving, rewarding, and selling one dragon, becoming the nation’s famous stone carving and scattered center.
3. The base of the base festival
Since the “Eleventh Five -Year Plan”, the milestone of the revitalization of regional culture has been erected. Qingtian County has set up a new concept of stone culture, and continuously organizes large -scale activities of the Stone Cultural Industry Festival to realize the “double flying” of stone carving culture and tourism, fully tap the added value of the Qingtian stone cultural industry, develop tourism, shopping, and leisure in one. The Qingtian Stone Cultural Tourism Industry has realized the gorgeous turn from simple landscape tourism to cultural taste tourism.
(1) Consolidate the industrial foundation and create the “Chinese Stone Capital”
During the “Eleventh Five -Year Plan” period, Qingtian County uses the strategic goal of “promoting Qingtian stone culture and creating the capital of Chinese stone culture”. Difficulty, pioneering and innovation, and vigorously promoting the steady and healthy development of the Qingtian stone carving industry.
“Loquat Fragrance”
In the past five years, we have insisted on the development of the stone carving industry as the focus of the creation of the “Chinese stone culture capital”. For the “Hometown of Chinese Stone Carving Art” and “Hometown of Chinese Stone Carving”, in 2006, Qingtian Stone Carving was the first batch of national intangible cultural heritage lists and won the “Top Ten Geographical Symbol Regional Brands”. In 2008, Zhejiang Culture The hall included Qingtian stone carving into the first batch of Zhejiang Province intangible cultural heritage base inheritance and protection projects. Essence In 2010, Qingtian County won the title of “China Stone Cultural Capital”. Qingtian stone carving won the famous trademark in China and won the characteristic area of the characteristic area of the “Chinese Stone Cultural Capital”. In 2011, the State Administration for Industry and Commerce found that the “Qingtian Stone Carving and Map” proved that the trademark was a well -known trademark in China and became the first famous trademark in the country. The acquisition of these titles has injected vigorously into the development of the Qingtian stone carving industry, pushing the influence of Qingtian regional and climax of Qingtian stone culture.
2010 CCTV “Treasure Hunt” walked into Qingtian scene
(2) Rich publicity carriers, and held various types of stone carving cultural theme activities
5 years, Qingtian County attaches great importance to the publicity of Qingtian stone carvings. Through various types The approach and method will start the Qingtian stone carving brand.
1 is a consecutive “China · Qingtian Stone Carving Festival” and the fourth China famous stone carving art exhibition, the Chinese stone cultural capital naming conference, the Chinese famous stone auction, the 2010 World Stone Exhibition Fair , China Famous Stone Exhibition, China Stone Cultural Forum and other activities. The “China Love · Qingtian Seal” Shanghai World Expo theme event day and other various stone carving display promotion festival activities.
It is to invite the CCTV “Treasure Hunt” column to walk into Qingtian. In 2009 alone, the CCTV “Jianbao” column of the Qingtian Stone Carving Collection attracted many Tibetan friends to come to offer it. Cooperate with the Central Second, Four, Batai, Economic Daily, Zhejiang Daily, and Zhejiang TV Station to report Qingtian Stone Eagle more than 500 times.
The three are the influence of stone as the media. In 2010, a large -scale Chinese famous stone auction was held, with a total transaction price of 53.182 million yuan, setting a historical record for the Chinese famous stone auction, setting off a new climax for creating the “Chinese Stone Cultural Capital”. At the world famous stone exhibition held at the “China Stone Cultural Capital” naming conference, there are more than 100 types of stones in 12 countries in four continents. The highest price of rough transactions is more than 1 million yuan per kilogram. At the Beijing Auction in 2007, Qingtian Stone Carving “Louge Mountains” made a high price of 13.44 million yuan, setting the highest record of Chinese contemporary crafts.
Fourth is to carry out the “Hundred Qingtian Stones Sending 100 International Friends Activities”. Overseas Chinese collection heat derivative “Valentine’s Collection” operation, online promotion stone culture, and masters launched the “good work to offer the country” action. It’s dizzying. Qingtian Stone Carving has participated in the selection of the “Four Famous Stones” across the country for many times.
not only that, Qingtian County has also invested millions of yuan in funds in Shanghai, Hangzhou, Shenzhen, Yiwu, Lishui, Fujian, Lin’an and other places to hold Qingtian stone carving cultural industry publicity and display activities to promote Qingtian stone carvings to all parts of the country. It has comprehensively enhanced the popularity and reputation of Qingtian County and Qingtian stone carvings.
(3) Pay attention to refining and deepening, and vigorously promote the non -heritage culture of stone carving
After the successful application of the legacy in Qingtian County in 2006, it has always paid attention to the refinement and deepening of non -heritage culture. Through the inheritance of stone carving skills, the expansion of the stone carving industry, and the name of the “Capital of Chinese Stone Culture”, the cultural connotation of Qingtian stone carving has been expanded, and a unique non -heritage culture has been created. By establishing a national non -heritage protection base and a provincial non -heritage publicity and display base, it further enriched the Qingtian stone carving culture and its display form.
(4) Carrying out aesthetic theoretical research, further expanding stone carving culture
2006, Qingtian County established a stone carving research center to adhere to the publication of Qingtian stone carvings every quarter, “Qingtian Stone Carving” magazine; how many Over the years, more than 60 stone carvings theory such as “Qingtian Stone Ambition” has been collected, compiled and published; It became the first Indian research base in Xiling Yinshe in China. Holding the Qingtian Stone Symposium with Xiling Yinshe many times, attaching importance to the status of Qingtian Stone in Indian -studied culture, carrying out academic exchanges and theoretical discussions, promoting the revival of the culture of “the ancestors of the Indian Stone”, improving the cultural charm of Qingtian stone carving culture, and forming the formation of Qingtian stone carving culture. New competitive advantage of Qingtian Stone Carving Industry.
(5) Collect high -end works and give full play to the functional role of the stone carving museum
Qingtian County has set up special funds for stone culture, and collects works every year to enrich the stone carving museum, including national treasure -level stone carvings such as “Sorghum” and “Flower Moon”. In the past five years, the Stone Carving Museum has received more than 300,000 tourists at home and abroad, and has given full play to the long -term publicity conference function of the Stone Carving Museum, which has enabled the Qingtian Stone Carving Culture Conference to open, monthly, and every day, effectively expanding the influence and popularity of Qingtian stone carving.
4. The advantage of the development of the base
(1) Leaders at all levels have attached great importance to
since the “Eleventh Five -Year Plan”, in order to accelerate the development of the cultural industry, further promote economic transformation and upgrading, and continuously meet the spirit of the people Cultural needs and strive to promote the great prosperity of cultural development. The Zhejiang Provincial Party Committee and Provincial Government issued the “Notice of the Zhejiang Provincial Party Committee of the Zhejiang Provincial Party Committee of the Communist Party of China on the Outline of Zhejiang Province to Promoting Cultural Development and Promotion (2008-2012)”. Zhejiang Cultural Industry Development Plan (2010 ~ 2015). This has created good conditions for accelerating the development of Qingtian Stone Cultural Industry.
In 1998, the county government led the establishment of the Qingtian County Stone Carving Industry Management Office and the Qingtian Stone Carving Industry Association to guide and promote the healthy development of the stone carving industry. In 2010, the stone carving industry was renamed the Qingtian Stone Carving Industry Protection and Development Bureau, strengthened the management of Qingtian stone carving industry, and comprehensively promoted the protection and development of the stone carving industry.
In 2008, the county party committee issued the “Decision on Accelerating the Development of Qingtian Stone Cultural Industry”. Work in the center.
In August 2009, during the inspection of the Premier of the State Council Wen Jiabao, the State Council inspected the stone carving cultural industry zone; The provincial government has fully affirmed the practices of the development of the stone carving industry in recent years, and made important instructions many times, pointing out the direction for the development of the stone cultural industry in Qingtian County and clarifying the goal.
(2) The stone cultural industry has begun to take shape, and the benefits are significant
The importance of the combination of stone carving culture and tourism, and extend the added value of the industry. Beginning in 2009, centered on the “Qingtian Stone Carving Museum”, combined with the stone cultural industrial bases such as the Chinese stone carving city and the Qingtian Stone Cultural theme Park, the national 4A “Qingtian Stone Cultural Tourism Zone” was successfully created.
The relying on existing rough stone transactions, sculpture processing, and market sales, it has built a relatively complete development chain of the stone cultural industry, and cultivated a number of private stone cultural backbone enterprises to introduce Balin, Shoushan, Changhua, and well -known around the world. Jade coming to Qingtian trading has formed the most distinctive industrial structure in China, and effectively promotes industrial cluster development.
In the cultivation of supporting the development of stone cultural enterprises, the introduction of raw materials and base construction, deep creation of works, market development, brand creation, etc., Qingtian Stone Cultural Industry has initially used the scale and has a significant benefit. The confidence of development has laid a solid foundation for accelerating the development of the Shi cultural industry in Qingtian County.
“Wang Xingkong”
(3) Rich resources, full of industrial stamina
According to statistics, a total of 11084 tons of reserved leaf wax stones were found, of which about 1 % of stone materials that could be used for carving.
It is the advantage of land resources. The county’s stone cultural industry is distributed in five townships including Hecheng, Yashu, Yamaguchi, Fangshan, and Renzhuang. It can be used for the rich land resources developed by the stone cultural industry and great development potential. bring”.
three is the advantage of human resources. The Qingtian Stone Carving Art School was established in 2008. It enrolls 200 students in 3 classes each year, which can continuously cultivate reserve talents for the industry. Qingtian County also actively conducts employment training for employees, and establishes and improves the work mechanism of “government guidance, industry guidance, unit autonomy, and personal voluntary”. Cooperate with the Chinese Academy of Fine Arts to hold a training course for Chinese and senior talent art theory to continuously promote the overall level of industrial teams.
(4) Convenient transportation and significant location advantages
Qingtian County’s geographical advantages are prominent. It is in the rich Zhejiang Economic Zone. It is a famous hometown of overseas Chinese. Wenzhou City is 50 kilometers. At present, the transportation network of railway, highway, sea transportation, and national transportation has all been formed. The conditions for the two -way international and external markets and resources of the International, Internal Union, and the two -way circulation of resources, superior geographical location and convenient transportation provides a favorable development space for the development of Qingtian Stone Cultural Industry.
(5) Stable financing to ensure the sustainable development of the industry
Qingtian County has the courage to pioneer and innovate, the first nationwide stone carving mortgage loan business. Over the past three years, the amount of stone carving mortgage loans has exceeded 1 billion yuan, providing strong financial support for stone carving operators, effectively solving the problem of financing and development of the stone carving industry, and ensuring the sustainable development of the stone carving industry.
(6) Facing the world, the advantages of overseas Chinese are obvious
Qingtian County has attracted nearly 3,000 Overseas Chinese Shisai Shangshang to engage in original stone operations at home and abroad, of which more than 1,000 Qingtian overseas Chinese have devoted themselves to all parts of the world to find stones In the “Tao Shi”, enter the original stone market of Qingtian County. This way of operating has expanded the number and variety of rough stones, stepped out of a new way, and realized the expansion of the scale and sustainable development of the stone cultural industry.
Zhang Aiting’s works —— Boneless harvest
. The outstanding problems encountered in development
Qingtian County has achieved great results in exploring the development of the stone cultural industry. The main include:
2010, the Chinese Stone Cultural Capital Name Ceremony
(1) Some professionals are scarce. In the industrial team, the lack of talents such as the theoretical research, publicity marketing planning, and innovation of work, especially the comprehensive talents who understand the stone carving and are good at corporate management, and need to be cultivated or introduced.
(2) The size of the enterprise is small. Stone carving enterprises are small in scale, weak independent development and artistic innovation capabilities, single marketing models, lack of market competitiveness, and affect industrial development. Parent -type management models are difficult to attract all kinds of talents, form an operational team, and expand scale.
(3) The rough market is not standardized. It is restricted by Qingtian stone resources, high -end Qingtian stone resources are decreasing, and ordinary carving stone flows are not smooth, affecting the prosperity of the stone carving market.
(4) Lack of low -end products. The lack of development of popular products that affect the size of the industry.
. Qingtian Stone Cultural Industry in the next 10 years of development positioning, planning and major measures
1. Industrial development positioning
The overall goal of “building the capital of Chinese stone” and implementing the “other mountains The development strategy of stones, Qingtian becomes instruments “gives full play to the advantages of Qingtianzhong’s jewelry and jade jewelry characteristic industry demonstration bases, supporting the industrialization of Qingtian stone carving as the support, expanding the market size as the focus, and introducing treasure jade as a breakthrough to cultivate leading enterprises, to cultivate leading enterprises, and Accelerate industrial agglomeration into a carrier, build the overall layout of “Yamaguchi Town, Tennan Street, and Oil Bamboo Street Ten Mm Stone Cultural Industry Belt”, make every effort to promote the entrepreneurship and innovation of Qingtian Stone Cultural Industry, and comprehensively improve the comprehensive strength and market competitiveness of the stone cultural industry Strive to achieve the total annual sales output value of 10 billion yuan through the efforts within 5 years, forming the most influential Baoyu Stone gathering area in Zhejiang.
“Gentleman in the Stone”
2. Development plan for ten years
(1) The overall layout
The overall layout of the “Three Hearts”, that is, Hecheng, Yau Bamboo, Relying on the three centers of Yamaguchi to create a “ten kilometers of industrial zone”. On the basis of the two major industrial parks, two major markets, stone carving museums, and stone cultural theme parks in the industrial zone, it is planned to build a new type of Chinese jewelry and jade market in Yauzhu; Qiulu Construction Master Art Museum, built infrastructure such as jade, stone -ray material distribution center, and national mining stone cultural theme park at Yamaguchi.
(2) Focusing on the development of seven aspects of the stone culture industry
is a boutique stone carving. Taking the master as the leader, promote the construction of raw material bases, optimize the allocation of resources, highlight the traditional characteristics of fine carving and fine carving, build a high -end rogue guarantee system that meets the requirements of boutiques, actively develop high -quality, exquisite treasure stone carving works, and strive to improve industrial competitiveness Essence
is a large stone carving. Comparing the demand for domestic arts and crafts and its market, we must target the domestic large stone carving market. Large Qingtian stone carvings have the most market potential and competitiveness, the most promising prospects, and can form large -scale industrialization. It is the most important economic growth in the stone carving industry. point. Vigorously develop large stone carvings with decorative functions with lobby lobby, which continuously expands the scale of the stone cultural industry.
The three are inlaid group carving. Regarding the inlaid production tradition, improvement of production technology, the introduction of computer design, automated carving machinery and related talents, greatly reduced labor costs, and made its large -scale assembly line production.
four are tourist products. In the face of tourism products with large market volume and wide market volume, we must use market -oriented, use ordinary stone or waste, use automated mechanical carving, factory production in mass production, improve management and marketing models, make small profits and sales, and expand the total amount.
Five is to introduce jade carvings. Drawing on foreign experience, introducing jade carvings and talents, getting started and developing early, this is the new economic growth point of Qingtian stone carving industry. Help and support jade carving demonstration enterprises, do a good job of base construction, and form a group of jade carving works with Qingtian stone carving style.
Six are special stone chapters. In the next ten years, the development of Qingtian Shizhang will continue to strengthen the publicity of the special artistic effects of Qingtian stone engraving. Actively develop the Fangzon, which is mainly based on the Qingtian stone chapter and supplemented by the stone.
Seven is ordinary carvings. The development of ordinary carving must adhere to the industrial development policy of “increasing total amount, wholesale sales, highlighting characteristics, and comprehensive development”, and gradually establish an industrial structure that is compatible with the market, and promote the large -scale, professional, and industrialization of the stone cultural industry to the stone cultural industry Development.
3. Significant measures to accelerate the development of the stone cultural industry
(1) Strengthen organizational leadership. Establish a coordination mechanism for major issues and improvement of the development of county stone cultural industries, strengthen the organic connection between various departments and departments related to the stone cultural industry, and form a joint force to promote the development of the stone cultural industry. On the basis of the existing Qingtian Stone Carving Industry Bureau, Qingtian County Development Stone Cultural Industry Leading Group was established to strengthen the coordination, coordination and leadership of the development of the stone cultural industry.
(2) Implement the stone carving industry support policy. In accordance with the strategic deployment of the county party and county government on the development of the stone carving industry, and the current status of the Qingtian stone carving industry, the “Several policies on accelerating the development of the Qingtian stone cultural industry” that accelerates the development of the stone carving industry in Qingtian County has been formulated to further promote the upgrading and transformation of the stone carving industry. Management models, accelerate the development of the stone carving industry.
(3) Actively introduce supporting leading enterprises. In accordance with the principles of “support, support, strengthening, helping, and helping the University”, actively introduce and support a group of demonstration stone cultural leading enterprises with powerful, honest and technical demonstration stone culture, implement strategies for large enterprises and large projects, and accelerate the formation of one. A large enterprise and group with strong core competitiveness, outstanding performance, and great role. Give full play to the role of the demonstration of stone carving leading enterprises, increase the popularity and competitiveness of Qingtian stone carvings, greatly enhance the share of Qingtian stone carvings in the national craft market, and promote industrial agglomeration and development.
Iladder works -Furong State Fighting Fighting Hui
(4) Strengthen the construction of raw material bases. Strengthen the construction of various types of resources in rough stones, the construction of management systems, strengthen the propaganda and publicity of rough resources, and promote the sustainable development of the stone cultural industry.
(5) Actively implement the brand strategy. Continue to build a regional cultural brand, drive industrial development with regional brands, increase publicity, promote the organic combination of intangible markets and tangible markets, promote the role of the invisible market on the tangible market, and realize the long -term healthy development of the stone cultural industry.
(6) Vigorously build a marketing system. Give full play to service functions such as market development, corporate publicity and work information release, encourage and support new trading methods such as chain operations, direct supply and direct sales, online transactions, etc., and guide and support strong enterprises to form a marketing network in large and medium -sized cities. A number of professional exhibition markets are opened to form a multi -level and multi -form market system based on corporate headquarters, large and medium -sized cities, and multi -level and multi -form.
(7) Expand internal and external exchanges and cooperation. The implementation of the “introduction” and “going global” development strategies, encouraging and supporting stone cultural enterprises to carry out international operations in R