1 thought on “Exhibition Tourism Development Research Report”
Tommie
Exhibition Tourism Development Research Report Meads in our ordinary daily life, the number of reports used is increasing, and the report also has different types according to different uses. How should we write a report? The following is a report on the development of exhibition tourism development that I will organize. Welcome everyone to learn from and reference. I hope it will be helpful to everyone.
Is know that the exhibition industry and tourism have a strong correlation. The exhibition is usually held in the tourism industry to a certain extent and a certain infrastructure. The well -known successful exhibition will promote the development of the local tourism industry. At present, more and more countries and cities pay more attention to the development of exhibition tourism. From late May to mid -June this year, some CPPCC members jointly conducted a survey of the development of tourism with the Municipal Tourism Bureau, the Exhibition Office of the Municipal Association, and the Municipal Government Research Office. The survey report is as follows. . The current status of the development of exhibition tourism in our city has made some progress in the development of convention and exhibition tourism in our city in recent years, mainly in the following aspects. 1. The exhibition economy is booming and the characteristics of the industry are initially formed. From the perspective of the country, Hefei will start late, but develops rapidly. Since the year of XX, the number of exhibitions has increased by 40%per year. In XX, more than 40 exhibitions were held in the city (including 18 exhibitions held in Anhui International Convention and Exhibition Center); XX annual exhibitions were 69, an increase of 70%over the previous year, and the number of exhibitors increased by 141%. At that time, 25 large -scale exhibitions were held in Anhui International Convention and Exhibition Center; 66 exhibitions were held in XX, especially the XX International Art Conference, marking the breakthrough of international exhibitions, a total of 280,000 people participated. In the city of XX, more than 70 exhibitions (including 32 exhibitions held in Anhui International Convention and Exhibition Center), with business income, exhibition area, and exhibitors reached the highest level of history. In XX, 102 exhibitions were held in the city, involving technology, industrial equipment, culture and art, agriculture, clothing, talents, grain and oil machinery, etc. These include eight national exhibitions including the 13th China Art Expo, the XX Hefei Cultural Industry Expo, and the XX China International Express Chamber of Commerce. In XX, the city held 122 exhibitions, of which 45 exhibitions were held in Anhui International Convention and Exhibition Center, an increase of 10%year -on -year, and the total exhibition area was 639,000 square meters. Mi, 600,000 exhibitors. The number of exhibition companies has increased rapidly, and the level of exhibition operations has gradually increased. As of the end of XX, there are more than 60 enterprises with exhibition business in the city, including more than 30 professional exhibition companies, and nearly 200 companies related to advertising, decoration, logistics and other related businesses are directly engaged in advertising, decoration, logistics, etc. Taking the Anhui International Convention and Exhibition Center as the leader, the exhibition hall system with suitable indoor and outdoor scale such as gymnasiums, science and technology museums, business centers, parks, and squares has been formed. In the fierce market competition, convention and exhibition companies have shown the development trend of from small to large, from weak to strong, and timely handling and option positioning. The development of professional conventions and exhibition companies has accelerated the rise of the Hefei convention and exhibition economy. In the past few years, our city has successfully held the “Twenty International Art Conference.” The National Agricultural Machinery Products Ordering Fair; (four consecutive years), “the 20th China Animal Husbandry Expo; National New Special Drug Fair; “57th National Automobile Parts Expo;” 48th China Teaching Instrument and Equipment Exhibition; “13th China Art Fair; “Fourth China Investment and Trade Fair; the Fourth China Investment and Trade Fair; there are more than 40 international and domestic exhibitions. It is worth mentioning that many large -scale national exhibitions, even large cities such as Shanghai and Guangzhou, cannot apply easily, such as the “National Agricultural Machinery Products Order Fair; on the basis of four consecutive years in our city, it is decided to continue XX and XX were held in Hefei, especially the “Fourth China -China Investment and Trade Fair; the successful holding of Hefei marks that Hefei has become one of the main regional conventions and exhibition cities in the central region. As far as the exhibition tourism of regional or local cultivation is concerned, the “Anhui International Industrial Equipment Exhibition; Anhui International Automobile Expo;” China (Hefei) Anhui Food and Tourism Festival; “China Hefei High -tech Project;” Anhui International Automobile Expo; “China (Hefei) Anhui Food and Tourism Festival; Fund docking meeting; Hefei Flower Flower Fair with OTHER China; and so on. 2. The overall strength of the tourism industry is continuously enhanced. In recent years, the three major indicators of entry tourists, domestic tourists and total tourism income have increased at a rate of more than 20%, and exceeded 100,000, 10 million, and 10 billion yuan in XX. In XX, up to the trend, 13.408 million domestic tourists were received, a year -on -year increase of 29.3%; 148,000 entry tourists, an increase of 31.8%year -on -year; tourism foreign exchange income was US $ 82.292 million, an increase of 30.7%year -on -year; A year -on -year increase of 32.1%. The total tourism revenue is equivalent to 7.96%of the city’s GDP, entering a new stage of accumulating wealth and accelerating the rise. Our city has completed the overall planning of tourism development, held a tourism development conference, and established the establishment of the “Anhui Tourism Center City’s current situation; the current status of the” tourist and leisure and resort base in the Yangtze River Delta region; the goal, and bring the tourism industry into the “1346” promotion action plan. The construction of tourism standardization has been continuously strengthened, and tourism standards such as A -level scenic spots, star hotels, national agricultural tourism demonstration sites are actively promoted to promote the upgrading of tourism products and services. At present, there are 104 star hotels and star reception standards, 10 five -star standard hotels, and 3 listed hotels. Gujing Hotel Group has entered the top 20 national brands of China Travel Hotel; 145 travel agencies, Anhui Overseas Tourism Corporation, Anhui Youth Travel Agency annual income of more than 100 million yuan, Anhui Youth Travel Agency, Anhui Shunda Travel Society ranked ranked The top 100 in the country. 3. The tourism and exhibition industry promotes each other and develops together. With the development of the exhibition economy, Hefei tourism has also achieved remarkable achievements. In XX, Hefei held more than 122 exhibitions, with 3.6 million merchants participating, accounting for more than 37%of the total number of tourists from Hefei. That is to say, one -third of Hefei tourists were exhibition merchants. In particular, the city has successfully held the Fourth China Expo, which greatly enhances the new image of the Hefei Tourism Exhibition and shows the new appearance of Hefei City. However, the development of tourism has also enhanced the popularity and reputation of Hefei and attracted foreign businessmen. In addition, the expansion of the scale of tourism theme has also continuously improved the reception capacity of the exhibition. The economic benefits are obvious, and urban brands have steadily improved. The rapid development of Hefei Exhibition Industry has effectively promoted the development of the tertiary industry, significantly drove the economy, and enhances the popularity of Hefei. From the perspective of direct economic benefits, in XX, the exhibition drove the tertiary industry revenue of about 1.8 billion yuan, an increase of 38%year -on -year, and contributed 26%to the growth of total retail sales of social consumer goods. From the perspective of indirect benefits, the development of exhibition tourism effectively promotes the development of Hefei accommodation, catering and other industries, provides a large number of employment positions for our city, and promotes the improvement of Hefei city infrastructure. From the perspective of intangible benefits such as urban brand promotion, the exhibition tourism has increased the popularity of Hefei, which has played a role in promoting the construction of large modern cities. . The advantages and disadvantages of the development of exhibition tourism in our city In terms of tourism product hardware, Hefei lacks high -quality tourism resources. Although our city is known as “the hometown of the Three Kingdoms, Bao Zheng’s hometown, the Huai Army cradle” is famous for historical and cultural celebrities such as Li Hongzhang and Liu Mingchuan. Natural tourism resources lack natural landscapes, and the conditions for developing traditional tourism and leisure tourism are insufficient. In order to enhance the status of national tourism cities, Hefei must also develop new tourism products such as business tourism and exhibition tourism. Exhibition tourism is the national economy. “Help”. According to expert estimates, the industry driving coefficient of the exhibition industry is 1: 9, that is, the revenue of the exhibition venue starts from 1 yuan, and the relevant income starts from 9 yuan, which is conducive to the service industry and communication industry. Therefore, the development of the tertiary industry to me The city is of great significance. . The city’s development of exhibition tourism. The comprehensive strength of the city has become increasingly increasing. In recent years, the pace of Hefei’s construction and development has accelerated significantly. XX. XX. The city’s GDP was 166.484 billion yuan, and fiscal revenue was 30.121 billion yuan. The growth rate of major economic indicators continued to rank among the forefront of the provincial capital of the country. In an extremely complicated macro environment, the city’s economy and society still maintain a good and fast development momentum. With the economy, with the economy. With the rapid development of the society, the popularity of Hefei has continued to improve, and its attractiveness is becoming stronger, which has laid a solid foundation for the development of Hefei exhibition tourism. The city has a unique geographical location and obvious location advantages. At present, Hefei to Nanjing, Shanghai, and Wuhan The high -speed railway has been opened, and the high -speed railway such as Jingfu will also pass through Hefei, which greatly shortens the time and space between them. In addition to the construction of major projects such as roads, ports, airlines, Hefei is increasing . By vigorously promoting the “great construction” of infrastructure, the comprehensive carrying capacity and radiation driving force of the city has increased significantly, bringing more and better development opportunities to various enterprises. Hefei is one of the important science and education bases in China. It has a large number of universities and scientific research institutions such as the famous Chinese University of Science and Technology and the Hefei Materials Science Research Institute of the Chinese Academy of Sciences. Higher labor quality and scientific and technological level provides favorable conditions for the development of high -tech industries in Hefei. Relying on the science and technology city Hefei, Hefei can hold a variety of international and domestic academic conferences. Even the international status and popularity of Anhui will play a positive role. The tourist product competitiveness is continuously improved. At present, there are 30 tourist attractions in the city, including 7 national 4A tourist attractions (Bao Zheng Cemetery, Huiyuan, Wild Zoo Park , Sanhe Ancient Town, Anhui Museum, Fengle Ecological Park, Shuangfeng Lake International Tourism Resort), 2 national key cultural relics protection units (the old site group of Yaogang Battle, Battle Memorial Park, Liu Mingchuan, the former residence of the battle), the country In recent years, there have been three agricultural tourism demonstration sites (including). In recent years, the city has insisted on cooperating closely to the publicity department, tourism department and tourism enterprises to promote jointly, actively carry out the promotion of “focusing on the hometown of Baogong”, organize tourism caravan promotion, and organize China (China (China (China Hefei) A series of festivals such as the Middle East Tourism Fair, the Huizhou Food Festival in China, the Hefei Rural Tourism Festival, and the Zipng Mountain International Mountain Car Race, etc., shaped the “Baogong hometown, the current status of the science and education base of Binhu New City; Honesty. The tourism market has achieved remarkable results. At the same time, the pace of open tourism cooperation has accelerated significantly. To connect with Hezheng, tide, and seamless, create a national tourist area in the lake; rely on Huangshan, Chizhou, Tongling, Anqing, Chaohu Lake to create a large tourist tourism tourism; Framework Agreement; signed a tourism cooperation agreement with more than 30 cities in China. Integrate resources, combine the surrounding areas, create “two mountains and one lake green journey and Hefei”, “hometown of fish and rice of science and education cities; bird nests and weeds. . From the policy level, actively support the development of exhibition tourism. In order to further promote the development of the tourism industry, the General Office of the Municipal Party Committee and the General Office of the Municipal Government jointly released the “Opinions on Further Accelerating the Development of Hefei Tourism” last year. “Three -year Action Plan”. In recent years, the relevant policies and measures of convention and exhibition management in our city have gradually been introduced and further improved. Established in XX “Hefei Convention Exhibition Economic Development Leading Group; (down office), it provides the development of the Hefei conference industry. Powerful organizational guarantee. In May of XX, the “Several Opinions on Accelerating the Development and Exhibition Industry” was introduced and became a guiding document for Hefei Exhibition Management. In the XX year, the Exhibition Office, the Commercial Bureau, and the Finance Bureau jointly issued the “Administrative Measures for the use of special funds for the development of exhibition development (trial)”, and the municipal government further increased its support for the development of the exhibition. In XX, the municipal government issued the “Hefei City Large Convention and Exhibition Work Security Plan” to further strengthen the convention service guarantee. In XX, the municipal government adjusted the members of the exhibition leadership group, and the executive deputy mayor Zhang Xiaolin served as the leader of the leadership group of the exhibition, strengthened and enriched the leadership of the Convention and Exhibition Office, improved and improved the work function and workflow of the Convention Office, improved the efficiency of work efficiency Essence In the XX year, in order to strengthen the exhibition work and promote the development of the exhibition, the city has revised the “Administrative Measures for the use of special funds for the development of exhibition development in Hefei”. And encourage the Implementation Rules for the Development Industry of Hefei City “. Moly regulating the order of the exhibition tourism market. Because most exhibitions are carried out in accordance with the market -oriented operation model, the repetitive exhibitions of the previous exhibition “CRASH” at the same time form often occur often. In recent years, with the cooperation of relevant departments, the Convention and Exhibition Office has gradually strengthened coordination and guidance, and promoted the industry to strengthen self -discipline through the convention and exhibition industry associations. At present, various professional conventions and exhibition companies, exhibition centers, gymnasiums, museums, science and technology museums and other venues and units, rely on their own characteristics, work together, cooperate closely, organize a good situation of the exhibition initially, and the order market order has improved significantly. 2. Analysis of the disadvantages of development and exhibition tourism in our city. The tourist resources are relatively poor. Hefei is located inland. Compared with advanced tourist cities and regions with rich tourism resources, Hefei is not on the side and is not by the seaside. It is not known for its landscapes and lacks famous tourist attractions, such as the Forbidden City of Beijing and the Terracotta Warriors and Horses. In addition, the tourism industry starts late, and the scale of tourism is small, which restricts the development of the tourism industry to a certain extent. Although there are many historical and cultural sites, there are very few mature attractions. At present, the overall size of tourism resources in our city is small, mostly historical heritage. Among them, the cemetery belongs to the relocation category. lack of support for large tourism projects. For a long time, the city lacks the support of large -scale tourism projects, has low brand effects, lack of brand support, and lacks strong tourism products. The existing products are small, and the competitiveness is not enough to attract tourists to Hefei. Due to the failure to seize the opportunity in the early stage and insufficient investment, our city once lost the opportunity to create a strong modern theme park like Wuhu Fangte. This is a shortcoming that Hefei tourism cannot be ignored. The overall level of the exhibition industry needs to be improved. The number of international and domestic exhibitions is insufficient, and there are not many brand exhibitions. The Guangzhou Canton Fair, Hangzhou West Expo, Xiamen Council, and Shenzhen High -Tech Fair brand exhibitions with national influence have not yet been formed. Compared with the developed cities with developed domestic exhibition economy, there are too few international exhibitions, and there are very few regional exhibitions around Hefei and Anhui’s characteristic industries and pillar industrial planning. The main body of the exhibition industry has been cultivated. At present, there are only 60 conventions and exhibition companies in our city, and hundreds of or even thousands of convention and exhibition companies in cities with well -developed exhibition economy. Exhibition companies are not only small, but also weak. There are many problems such as small scale, small funds, backward ideas, and lack of experience. There are not many companies that have the ability to operate nationwide and professional exhibitions. Compared with well -known domestic and foreign conventions and exhibition companies, there is a huge gap in management models, corporate structure and technical means. With the rapid development of the city’s convention and exhibition economy, the contradiction between the shortage of exhibition talents is increasingly prominent, especially the lack of professional talents who are proficient in exhibition design, exhibition organizations and planning, understanding international practice, and practical experience. The professionalization and cooperation structure of the exhibition have not yet been formed, and the socialization of security services for the exhibition and the low degree of marketization, and the level of comprehensive service is not high. The development system for the exhibition industry is not smooth. 1. Coordination of the Exhibition Office: Large -scale exhibitions, especially national exhibitions, involved multiple departments provided by the government, with tight time, heavy tasks, and heavy safety responsibilities. Objectively, the exhibition office has strong coordination. 2. The Exhibition Office is just a temporary coordination agency, but there are more and more daily affairs that assisted enterprises to apply for exhibitions and organize coordination of various large -scale exhibition activities. The existing settings of the Exhibition Office are extremely unsuitable for the development of the economic work of Hefei. The city carrying capacity needs to be further improved. Convention and exhibition tourism is an emerging industry closely related to urban carrying capacity, and has high requirements for exhibition halls, transportation, hotels, communications and supporting facilities. Compared with developed cities, the gap between software and hardware conditions such as exhibition halls, supporting facilities, and supporting capabilities is large, and it is difficult to meet the needs of large international and domestic exhibitions. First, the exhibition hall is insufficient. In addition to the interior exhibition area of the International Convention and Exhibition Center is 37,000 square meters, the indoor exhibition area of the other three exhibition halls is below 8,000 square meters. The second is insufficient supporting facilities. The supporting facilities such as star -rated hotels, large shopping malls, and high -end entertainment venues around the International Convention and Exhibition Center are still insufficient, and it is still difficult to guarantee high -standard comprehensive supporting services participating in merchants. The exhibition hall is still in a single operating state. Third, international flights are obviously insufficient. Due to objective reasons such as its own conditions, Luogang Airport in our city only opened Hefei -Seoul and Hefei -two international flights to Hong Kong. The scarcity of international flights is one of the main reasons for the slow growth of my country’s overseas tourism market. During large -scale exhibitions, contradictions such as poor road traffic, insufficient public transportation capacity, and difficulty parking difficulties are also prominent. 3. Suggestions on further promoting the development of Hefei exhibition tourism Af affected by the financial crisis, there are more uncertain factors and more severe challenges in the development of and future exhibition tourism. However, the overall prospects of Hefei Exhibition Tourism are optimistic, the prospects are better, and the opportunity is greater than the challenge. As long as you make full use of the current favorable conditions and seize the rare opportunities, you can turn passiveness into initiative and challenge the opportunity. Therefore, it is recommended to do the following. 1. Further rationalize the working mechanism, enrich the work force of the Municipal Convention and Exhibition Office For the convention and exhibition industry and tourism industry, the leading group of the exhibition economic work and Hefei City Tourism Bureau respectively bear management responsibilities, but they are all each other. Position, failed to be fully integrated. Especially in the exhibition industry, the city also lacks a certain lead driving force and does not improve the corresponding legislation and regulatory agencies. To develop exhibition tourism as an industry, our city also lacks a management department. It is understood that more than a dozen provincial capital cities in the country have independent exhibition agencies. Our city has been organized once in the XX LDQUO organization; the current status of the development of the exhibition economy development; the report proposes to “improve the leadership mechanism, adjust and enrich the municipal convention and exhibition office, list the Municipal Convention and Exhibition Office as the municipal government’s directly -owned units, and transfer relevant departments to centrally office, and Establish a one -stop service mechanism to enhance macro -guidance and coordinated service capabilities. “From the actual departure of the city’s convention and exhibition tourism economy development, enriching the power of the government exhibition office has strong targeted and practical significance. If there are constraints in the preparation, you can adjust people from relevant departments, but not add people. It is recommended that the Municipal Party Committee and Municipal Government study carefully. 2. Accelerate the construction of exhibition venues, and further improve the policy measures of the development of the exhibition industry to speed up the construction and transformation of convention and exhibition venues, take the construction of large -scale exhibition centers in Binhu New District as an opportunity to effectively solve the restriction of the city’s convention and exhibition economy development. The “bottleneck” of the problem is to create a “famous convention and exhibition city” to lay the foundation of the venue. Further improve the supporting construction of transportation, communication, catering, entertainment, shopping malls, accelerate the development of modern service industries, and improve the comprehensive carrying capacity of our city exhibition. Hirns to improve the development of the exhibition industry, strengthen the incentive mechanism, optimize the order of the exhibition, and carefully study and solve the contradictions and problems in the development of the convention and exhibition industry, especially in time to coordinate the actual difficulties encountered by the enterprise. Many of the resources of large domestic exhibitions are in the hands of some ministries and industry associations in Beijing. On the basis of encouraging the convention and exhibition companies to take the initiative, relevant government departments should take the initiative to help coordinate to receive the support of the superior department. At the same time, the government should increase the investment of manpower and financial resources for some exhibitions with strong influence and attractiveness. Strengthen the working network and linkage mechanism, especially the linkage mechanisms of various government departments and counties to form an orderly, standardized and fast preparation and guarantee mechanism. 3. Combined with the advantages of Hefei Industry and Science and Education to create a brand of Hefei Association , while working hard to increase the scale of existing exhibitions, we must also pay attention to the introduction of international and domestic conferences and forums. On this basis, through comparative exhibition project directory, combined with the industrial advantages of our province and the city, we will strive to expand the category and scale of the exhibition. Many well -known exhibition tourist cities at home and abroad have their own leading exhibition brands, focusing on several key markets with high influence and high efficiency, such as Hanover’s information exhibitions and machine tool exhibitions, small products in Yiwu Trading. It is recommended to build several exhibition tourism brands in accordance with the target market needs and the industrial and scientific and educational resources of our city, and enhance the market competitiveness of the city’s convention and exhibition tourism. In XX and XX, the city was rated as “Home Appliance Expo;” Seedling Flower Fair; “Chinese Nuts Stir -fried Seed Nuts Food Festival. Waiting for a batch of brand exhibitions, the next step must be supported and enhanced the scale and the scale of these brand exhibitions and the scale of these brand exhibitions. Grade, strive for influential leading brands in the country. . Cultivate and strengthen market entities, gather economic talents for the exhibition n Shanghai has encountered the embarrassment of “software lame”, but its rapid response will be “10100 project” (in three years to train 10 international competitive convention and exhibition companies and 100 exhibition professionals) to be put on the agenda. The goal is to create a major Talent “Reserve Bank”. As for the exhibition companies, most of the practitioners of Hefei are monks halfway. Although they have certain practical experience, they have a weak professional foundation and do not know enough about the operation mode of international exhibitions. , To have a strong convention and exhibition company, cultivate a group of basic leading exhibition companies in our city, encourage leading exhibition companies to work in many exhibitions, and strive to participate in the organization and planning of the exhibition in relevant national ministries and commissions and associations. Improve the introduction, cultivation and use mechanism of exhibition talents, and cultivate high -quality exhibition talents. It is recommended to openly recruit a group of managers with professional exhibition experience and strong organizational planning capabilities to encourage the introduction and cultivation of talents in exhibition enterprises. 5 With the goal of building a tourist destination city, revise the overall tourism overall plan “141” development strategy, adapt to the construction of modern coastal cities, re -prepare the “General Plan for the Development of Tourism Development in Hefei” and “Hefei City Tourism Project Construction Planning Planning “, Build a high -standard and high -level development blueprint for Hefei tourism in 2020. It is suggested that the municipal government conducts public bidding for national tourism planning units, organizes a finalist unit for tourism resource surveys, compiles conceptual tourism planning, selects the winning bidding unit, integrates plans, forms formation More scientific and perfect overall tourism plan. Through planning, you can accurately judge the general trend of tourism development, get rid of product aging, market solidification, and fierce competition in surrounding areas, and strive to solve product renewal and upgrading, innovative marketing methods, market breakthroughs, etc. Question. 6. It is recommended to set up Hefei Tourism Group to enhance the overall competitiveness of tourist attractions and tourism companies in our city Igly, the Municipal Tourism Bureau leads it. Travel agencies and tourism -related enterprises, set up Hefei Tourism Group, integrate Hefei tourism resources, and make Hefei tourism bigger and stronger. After the establishment of the Tourism Group, the Municipal Tourism Bureau represents the municipal government from a macro perspective, while the municipal tourism group is based on modern enterprises. System operation. At the same time, deepen the reform of state-owned tourism enterprises, accelerate the establishment of a modern enterprise system, and cultivate a large cross-region and cross-industry tourism group with an annual income of more than 1 billion yuan. Vigorously promote private capital and social capital to enter the tourism industry, Start tourism projects, establish a diversified investment and financing mechanism with government investment and social capital as the main body, and form a stable and continuous investment support system. 7. Accelerate the construction of major tourism projects and do a good job of development of tourism products The implementation of “solar engineering” to introduce the breakthrough of the general tourism project and enhance the image of Hefei. Focusing on key areas such as Binhu New Area and Economic Development Zone, we planned a leisure and entertainment or theme park project of more than 2 billion yuan around the needs of the country’s encouragement and our needs, and sent a special person to attract foreign capital to strive to achieve substantial progress within the year. Promote the construction of 28 major projects in the “Three -Year Action Plan for Traveling in Hefei City”, continue to accelerate the construction of existing scenic spots, and focus on promoting Zipngshan Forest Park, Daxie Metropolis Agricultural Park, and Daishan Lake to build a national 4A tourist scenic spot; The mountain -winding area project should be accelerated; the Yaogang Crossing River Memorial Hall must carefully plan the operating model to better reflect the connotation of tourism; promote the construction of the second phase of the Fengle Ecological Park and Feixi old hen ecological park, and build a group of high -star farmhouses. It is recommended to hold a party at the China Expo. Jianghuai Hechang “” Hui Fengwan · Yun; unique large -scale stage performances, similar to large -scale live performances such as “West Lake Impression” and “Hainan Island Impression” to promote Hefei and tailor -made Hefei tourism brands. 8. In line with the development trend of regional tourism integration, to promote regional tourism cooperation If in the principle of not seeking meritorious but not seeking but no time, regional tourism cooperation is promoted. First, strengthen the integration into the Yangtze River Delta. Seize the opportunity of the “Wanjiang City Belt and Undertake Industry Transfer Demonstration Zone Plan” through national review, accelerate the construction of infrastructure, and form a seamless docking with the Yangtze River Delta cities; accelerate the interconnection of Hefei Tourism Distribution Center with Shanghai, Nanjing, Hangzhou and other places. Strive into the new line of tourism in East China and speed up the construction of tourism and leisure bases in the Yangtze River Delta region. The second is to promote cooperation with Central and South Cities. Seize the operation opportunities of Hewu high -speed rail and promote in -depth cooperation with central cities such as Wuhan. Actively host the “Eleventh South China Tourism City Cooperation Annual Meeting; promote tourism integration with more than 10 southern cities. Third, based on the provincial economic circle and strengthen tourism cooperation in the province. Focus on the construction of the provincial economic circle, give full play to Hefei “Mountains and Water”, the surrounding hot springs, lakes, forests, hills and other vacation tourism resources are rich in the construction of the province’s tourism center cities. Carry out tourism cooperation around Chaohu Lake to strengthen tourism cooperation with He Chao’s six major tourism; implement the Huaihe River integrated strategy , Promote the integrated tourism of Huaihe River. It is recommended that the municipal government coordinates the unification of Liu Chao and Huais City’s telephone area code to promote strategic cooperation. Mohe Garden is about to open to the public. At present, there is still a problem with electricity consumption in the scenic area. It is recommended to coordinate and solve it as soon as possible; 2. It is recommended to optimize the procedures for foreign coaches to enter Hefei City; Questions; 4. It is recommended that the municipal government and relevant departments actively coordinate to promote some universities in our city to open to society and tourists. ;
Exhibition Tourism Development Research Report
Meads in our ordinary daily life, the number of reports used is increasing, and the report also has different types according to different uses. How should we write a report? The following is a report on the development of exhibition tourism development that I will organize. Welcome everyone to learn from and reference. I hope it will be helpful to everyone.
Is know that the exhibition industry and tourism have a strong correlation. The exhibition is usually held in the tourism industry to a certain extent and a certain infrastructure. The well -known successful exhibition will promote the development of the local tourism industry. At present, more and more countries and cities pay more attention to the development of exhibition tourism. From late May to mid -June this year, some CPPCC members jointly conducted a survey of the development of tourism with the Municipal Tourism Bureau, the Exhibition Office of the Municipal Association, and the Municipal Government Research Office. The survey report is as follows.
. The current status of the development of exhibition tourism in our city
has made some progress in the development of convention and exhibition tourism in our city in recent years, mainly in the following aspects.
1. The exhibition economy is booming and the characteristics of the industry are initially formed. From the perspective of the country, Hefei will start late, but develops rapidly. Since the year of XX, the number of exhibitions has increased by 40%per year. In XX, more than 40 exhibitions were held in the city (including 18 exhibitions held in Anhui International Convention and Exhibition Center); XX annual exhibitions were 69, an increase of 70%over the previous year, and the number of exhibitors increased by 141%. At that time, 25 large -scale exhibitions were held in Anhui International Convention and Exhibition Center; 66 exhibitions were held in XX, especially the XX International Art Conference, marking the breakthrough of international exhibitions, a total of 280,000 people participated. In the city of XX, more than 70 exhibitions (including 32 exhibitions held in Anhui International Convention and Exhibition Center), with business income, exhibition area, and exhibitors reached the highest level of history. In XX, 102 exhibitions were held in the city, involving technology, industrial equipment, culture and art, agriculture, clothing, talents, grain and oil machinery, etc. These include eight national exhibitions including the 13th China Art Expo, the XX Hefei Cultural Industry Expo, and the XX China International Express Chamber of Commerce. In XX, the city held 122 exhibitions, of which 45 exhibitions were held in Anhui International Convention and Exhibition Center, an increase of 10%year -on -year, and the total exhibition area was 639,000 square meters. Mi, 600,000 exhibitors.
The number of exhibition companies has increased rapidly, and the level of exhibition operations has gradually increased. As of the end of XX, there are more than 60 enterprises with exhibition business in the city, including more than 30 professional exhibition companies, and nearly 200 companies related to advertising, decoration, logistics and other related businesses are directly engaged in advertising, decoration, logistics, etc. Taking the Anhui International Convention and Exhibition Center as the leader, the exhibition hall system with suitable indoor and outdoor scale such as gymnasiums, science and technology museums, business centers, parks, and squares has been formed. In the fierce market competition, convention and exhibition companies have shown the development trend of from small to large, from weak to strong, and timely handling and option positioning. The development of professional conventions and exhibition companies has accelerated the rise of the Hefei convention and exhibition economy. In the past few years, our city has successfully held the “Twenty International Art Conference.” The National Agricultural Machinery Products Ordering Fair; (four consecutive years), “the 20th China Animal Husbandry Expo; National New Special Drug Fair; “57th National Automobile Parts Expo;” 48th China Teaching Instrument and Equipment Exhibition; “13th China Art Fair; “Fourth China Investment and Trade Fair; the Fourth China Investment and Trade Fair; there are more than 40 international and domestic exhibitions. It is worth mentioning that many large -scale national exhibitions, even large cities such as Shanghai and Guangzhou, cannot apply easily, such as the “National Agricultural Machinery Products Order Fair; on the basis of four consecutive years in our city, it is decided to continue XX and XX were held in Hefei, especially the “Fourth China -China Investment and Trade Fair; the successful holding of Hefei marks that Hefei has become one of the main regional conventions and exhibition cities in the central region. As far as the exhibition tourism of regional or local cultivation is concerned, the “Anhui International Industrial Equipment Exhibition; Anhui International Automobile Expo;” China (Hefei) Anhui Food and Tourism Festival; “China Hefei High -tech Project;” Anhui International Automobile Expo; “China (Hefei) Anhui Food and Tourism Festival; Fund docking meeting; Hefei Flower Flower Fair with OTHER China; and so on.
2. The overall strength of the tourism industry is continuously enhanced. In recent years, the three major indicators of entry tourists, domestic tourists and total tourism income have increased at a rate of more than 20%, and exceeded 100,000, 10 million, and 10 billion yuan in XX. In XX, up to the trend, 13.408 million domestic tourists were received, a year -on -year increase of 29.3%; 148,000 entry tourists, an increase of 31.8%year -on -year; tourism foreign exchange income was US $ 82.292 million, an increase of 30.7%year -on -year; A year -on -year increase of 32.1%. The total tourism revenue is equivalent to 7.96%of the city’s GDP, entering a new stage of accumulating wealth and accelerating the rise. Our city has completed the overall planning of tourism development, held a tourism development conference, and established the establishment of the “Anhui Tourism Center City’s current situation; the current status of the” tourist and leisure and resort base in the Yangtze River Delta region; the goal, and bring the tourism industry into the “1346” promotion action plan.
The construction of tourism standardization has been continuously strengthened, and tourism standards such as A -level scenic spots, star hotels, national agricultural tourism demonstration sites are actively promoted to promote the upgrading of tourism products and services. At present, there are 104 star hotels and star reception standards, 10 five -star standard hotels, and 3 listed hotels. Gujing Hotel Group has entered the top 20 national brands of China Travel Hotel; 145 travel agencies, Anhui Overseas Tourism Corporation, Anhui Youth Travel Agency annual income of more than 100 million yuan, Anhui Youth Travel Agency, Anhui Shunda Travel Society ranked ranked The top 100 in the country.
3. The tourism and exhibition industry promotes each other and develops together. With the development of the exhibition economy, Hefei tourism has also achieved remarkable achievements. In XX, Hefei held more than 122 exhibitions, with 3.6 million merchants participating, accounting for more than 37%of the total number of tourists from Hefei. That is to say, one -third of Hefei tourists were exhibition merchants. In particular, the city has successfully held the Fourth China Expo, which greatly enhances the new image of the Hefei Tourism Exhibition and shows the new appearance of Hefei City. However, the development of tourism has also enhanced the popularity and reputation of Hefei and attracted foreign businessmen. In addition, the expansion of the scale of tourism theme has also continuously improved the reception capacity of the exhibition.
The economic benefits are obvious, and urban brands have steadily improved. The rapid development of Hefei Exhibition Industry has effectively promoted the development of the tertiary industry, significantly drove the economy, and enhances the popularity of Hefei. From the perspective of direct economic benefits, in XX, the exhibition drove the tertiary industry revenue of about 1.8 billion yuan, an increase of 38%year -on -year, and contributed 26%to the growth of total retail sales of social consumer goods. From the perspective of indirect benefits, the development of exhibition tourism effectively promotes the development of Hefei accommodation, catering and other industries, provides a large number of employment positions for our city, and promotes the improvement of Hefei city infrastructure. From the perspective of intangible benefits such as urban brand promotion, the exhibition tourism has increased the popularity of Hefei, which has played a role in promoting the construction of large modern cities.
. The advantages and disadvantages of the development of exhibition tourism in our city
In terms of tourism product hardware, Hefei lacks high -quality tourism resources. Although our city is known as “the hometown of the Three Kingdoms, Bao Zheng’s hometown, the Huai Army cradle” is famous for historical and cultural celebrities such as Li Hongzhang and Liu Mingchuan. Natural tourism resources lack natural landscapes, and the conditions for developing traditional tourism and leisure tourism are insufficient. In order to enhance the status of national tourism cities, Hefei must also develop new tourism products such as business tourism and exhibition tourism. Exhibition tourism is the national economy. “Help”. According to expert estimates, the industry driving coefficient of the exhibition industry is 1: 9, that is, the revenue of the exhibition venue starts from 1 yuan, and the relevant income starts from 9 yuan, which is conducive to the service industry and communication industry. Therefore, the development of the tertiary industry to me The city is of great significance.
. The city’s development of exhibition tourism.
The comprehensive strength of the city has become increasingly increasing. In recent years, the pace of Hefei’s construction and development has accelerated significantly. XX. XX. The city’s GDP was 166.484 billion yuan, and fiscal revenue was 30.121 billion yuan. The growth rate of major economic indicators continued to rank among the forefront of the provincial capital of the country. In an extremely complicated macro environment, the city’s economy and society still maintain a good and fast development momentum. With the economy, with the economy. With the rapid development of the society, the popularity of Hefei has continued to improve, and its attractiveness is becoming stronger, which has laid a solid foundation for the development of Hefei exhibition tourism. The city has a unique geographical location and obvious location advantages. At present, Hefei to Nanjing, Shanghai, and Wuhan The high -speed railway has been opened, and the high -speed railway such as Jingfu will also pass through Hefei, which greatly shortens the time and space between them. In addition to the construction of major projects such as roads, ports, airlines, Hefei is increasing . By vigorously promoting the “great construction” of infrastructure, the comprehensive carrying capacity and radiation driving force of the city has increased significantly, bringing more and better development opportunities to various enterprises. Hefei is one of the important science and education bases in China. It has a large number of universities and scientific research institutions such as the famous Chinese University of Science and Technology and the Hefei Materials Science Research Institute of the Chinese Academy of Sciences. Higher labor quality and scientific and technological level provides favorable conditions for the development of high -tech industries in Hefei. Relying on the science and technology city Hefei, Hefei can hold a variety of international and domestic academic conferences. Even the international status and popularity of Anhui will play a positive role.
The tourist product competitiveness is continuously improved. At present, there are 30 tourist attractions in the city, including 7 national 4A tourist attractions (Bao Zheng Cemetery, Huiyuan, Wild Zoo Park , Sanhe Ancient Town, Anhui Museum, Fengle Ecological Park, Shuangfeng Lake International Tourism Resort), 2 national key cultural relics protection units (the old site group of Yaogang Battle, Battle Memorial Park, Liu Mingchuan, the former residence of the battle), the country In recent years, there have been three agricultural tourism demonstration sites (including). In recent years, the city has insisted on cooperating closely to the publicity department, tourism department and tourism enterprises to promote jointly, actively carry out the promotion of “focusing on the hometown of Baogong”, organize tourism caravan promotion, and organize China (China (China (China Hefei) A series of festivals such as the Middle East Tourism Fair, the Huizhou Food Festival in China, the Hefei Rural Tourism Festival, and the Zipng Mountain International Mountain Car Race, etc., shaped the “Baogong hometown, the current status of the science and education base of Binhu New City; Honesty. The tourism market has achieved remarkable results. At the same time, the pace of open tourism cooperation has accelerated significantly. To connect with Hezheng, tide, and seamless, create a national tourist area in the lake; rely on Huangshan, Chizhou, Tongling, Anqing, Chaohu Lake to create a large tourist tourism tourism; Framework Agreement; signed a tourism cooperation agreement with more than 30 cities in China. Integrate resources, combine the surrounding areas, create “two mountains and one lake green journey and Hefei”, “hometown of fish and rice of science and education cities; bird nests and weeds. . From the policy level, actively support the development of exhibition tourism. In order to further promote the development of the tourism industry, the General Office of the Municipal Party Committee and the General Office of the Municipal Government jointly released the “Opinions on Further Accelerating the Development of Hefei Tourism” last year. “Three -year Action Plan”. In recent years, the relevant policies and measures of convention and exhibition management in our city have gradually been introduced and further improved. Established in XX “Hefei Convention Exhibition Economic Development Leading Group; (down office), it provides the development of the Hefei conference industry. Powerful organizational guarantee. In May of XX, the “Several Opinions on Accelerating the Development and Exhibition Industry” was introduced and became a guiding document for Hefei Exhibition Management. In the XX year, the Exhibition Office, the Commercial Bureau, and the Finance Bureau jointly issued the “Administrative Measures for the use of special funds for the development of exhibition development (trial)”, and the municipal government further increased its support for the development of the exhibition. In XX, the municipal government issued the “Hefei City Large Convention and Exhibition Work Security Plan” to further strengthen the convention service guarantee. In XX, the municipal government adjusted the members of the exhibition leadership group, and the executive deputy mayor Zhang Xiaolin served as the leader of the leadership group of the exhibition, strengthened and enriched the leadership of the Convention and Exhibition Office, improved and improved the work function and workflow of the Convention Office, improved the efficiency of work efficiency Essence In the XX year, in order to strengthen the exhibition work and promote the development of the exhibition, the city has revised the “Administrative Measures for the use of special funds for the development of exhibition development in Hefei”. And encourage the Implementation Rules for the Development Industry of Hefei City “.
Moly regulating the order of the exhibition tourism market. Because most exhibitions are carried out in accordance with the market -oriented operation model, the repetitive exhibitions of the previous exhibition “CRASH” at the same time form often occur often. In recent years, with the cooperation of relevant departments, the Convention and Exhibition Office has gradually strengthened coordination and guidance, and promoted the industry to strengthen self -discipline through the convention and exhibition industry associations. At present, various professional conventions and exhibition companies, exhibition centers, gymnasiums, museums, science and technology museums and other venues and units, rely on their own characteristics, work together, cooperate closely, organize a good situation of the exhibition initially, and the order market order has improved significantly.
2. Analysis of the disadvantages of development and exhibition tourism in our city.
The tourist resources are relatively poor. Hefei is located inland. Compared with advanced tourist cities and regions with rich tourism resources, Hefei is not on the side and is not by the seaside. It is not known for its landscapes and lacks famous tourist attractions, such as the Forbidden City of Beijing and the Terracotta Warriors and Horses. In addition, the tourism industry starts late, and the scale of tourism is small, which restricts the development of the tourism industry to a certain extent. Although there are many historical and cultural sites, there are very few mature attractions. At present, the overall size of tourism resources in our city is small, mostly historical heritage. Among them, the cemetery belongs to the relocation category.
lack of support for large tourism projects. For a long time, the city lacks the support of large -scale tourism projects, has low brand effects, lack of brand support, and lacks strong tourism products. The existing products are small, and the competitiveness is not enough to attract tourists to Hefei. Due to the failure to seize the opportunity in the early stage and insufficient investment, our city once lost the opportunity to create a strong modern theme park like Wuhu Fangte. This is a shortcoming that Hefei tourism cannot be ignored.
The overall level of the exhibition industry needs to be improved. The number of international and domestic exhibitions is insufficient, and there are not many brand exhibitions. The Guangzhou Canton Fair, Hangzhou West Expo, Xiamen Council, and Shenzhen High -Tech Fair brand exhibitions with national influence have not yet been formed. Compared with the developed cities with developed domestic exhibition economy, there are too few international exhibitions, and there are very few regional exhibitions around Hefei and Anhui’s characteristic industries and pillar industrial planning. The main body of the exhibition industry has been cultivated. At present, there are only 60 conventions and exhibition companies in our city, and hundreds of or even thousands of convention and exhibition companies in cities with well -developed exhibition economy. Exhibition companies are not only small, but also weak. There are many problems such as small scale, small funds, backward ideas, and lack of experience. There are not many companies that have the ability to operate nationwide and professional exhibitions. Compared with well -known domestic and foreign conventions and exhibition companies, there is a huge gap in management models, corporate structure and technical means. With the rapid development of the city’s convention and exhibition economy, the contradiction between the shortage of exhibition talents is increasingly prominent, especially the lack of professional talents who are proficient in exhibition design, exhibition organizations and planning, understanding international practice, and practical experience. The professionalization and cooperation structure of the exhibition have not yet been formed, and the socialization of security services for the exhibition and the low degree of marketization, and the level of comprehensive service is not high.
The development system for the exhibition industry is not smooth. 1. Coordination of the Exhibition Office: Large -scale exhibitions, especially national exhibitions, involved multiple departments provided by the government, with tight time, heavy tasks, and heavy safety responsibilities. Objectively, the exhibition office has strong coordination. 2. The Exhibition Office is just a temporary coordination agency, but there are more and more daily affairs that assisted enterprises to apply for exhibitions and organize coordination of various large -scale exhibition activities. The existing settings of the Exhibition Office are extremely unsuitable for the development of the economic work of Hefei.
The city carrying capacity needs to be further improved. Convention and exhibition tourism is an emerging industry closely related to urban carrying capacity, and has high requirements for exhibition halls, transportation, hotels, communications and supporting facilities. Compared with developed cities, the gap between software and hardware conditions such as exhibition halls, supporting facilities, and supporting capabilities is large, and it is difficult to meet the needs of large international and domestic exhibitions. First, the exhibition hall is insufficient. In addition to the interior exhibition area of the International Convention and Exhibition Center is 37,000 square meters, the indoor exhibition area of the other three exhibition halls is below 8,000 square meters. The second is insufficient supporting facilities. The supporting facilities such as star -rated hotels, large shopping malls, and high -end entertainment venues around the International Convention and Exhibition Center are still insufficient, and it is still difficult to guarantee high -standard comprehensive supporting services participating in merchants. The exhibition hall is still in a single operating state. Third, international flights are obviously insufficient. Due to objective reasons such as its own conditions, Luogang Airport in our city only opened Hefei -Seoul and Hefei -two international flights to Hong Kong. The scarcity of international flights is one of the main reasons for the slow growth of my country’s overseas tourism market. During large -scale exhibitions, contradictions such as poor road traffic, insufficient public transportation capacity, and difficulty parking difficulties are also prominent.
3. Suggestions on further promoting the development of Hefei exhibition tourism
Af affected by the financial crisis, there are more uncertain factors and more severe challenges in the development of and future exhibition tourism. However, the overall prospects of Hefei Exhibition Tourism are optimistic, the prospects are better, and the opportunity is greater than the challenge. As long as you make full use of the current favorable conditions and seize the rare opportunities, you can turn passiveness into initiative and challenge the opportunity. Therefore, it is recommended to do the following.
1. Further rationalize the working mechanism, enrich the work force of the Municipal Convention and Exhibition Office
For the convention and exhibition industry and tourism industry, the leading group of the exhibition economic work and Hefei City Tourism Bureau respectively bear management responsibilities, but they are all each other. Position, failed to be fully integrated. Especially in the exhibition industry, the city also lacks a certain lead driving force and does not improve the corresponding legislation and regulatory agencies. To develop exhibition tourism as an industry, our city also lacks a management department. It is understood that more than a dozen provincial capital cities in the country have independent exhibition agencies. Our city has been organized once in the XX LDQUO organization; the current status of the development of the exhibition economy development; the report proposes to “improve the leadership mechanism, adjust and enrich the municipal convention and exhibition office, list the Municipal Convention and Exhibition Office as the municipal government’s directly -owned units, and transfer relevant departments to centrally office, and Establish a one -stop service mechanism to enhance macro -guidance and coordinated service capabilities. “From the actual departure of the city’s convention and exhibition tourism economy development, enriching the power of the government exhibition office has strong targeted and practical significance. If there are constraints in the preparation, you can adjust people from relevant departments, but not add people. It is recommended that the Municipal Party Committee and Municipal Government study carefully.
2. Accelerate the construction of exhibition venues, and further improve the policy measures of the development of the exhibition industry
to speed up the construction and transformation of convention and exhibition venues, take the construction of large -scale exhibition centers in Binhu New District as an opportunity to effectively solve the restriction of the city’s convention and exhibition economy development. The “bottleneck” of the problem is to create a “famous convention and exhibition city” to lay the foundation of the venue. Further improve the supporting construction of transportation, communication, catering, entertainment, shopping malls, accelerate the development of modern service industries, and improve the comprehensive carrying capacity of our city exhibition.
Hirns to improve the development of the exhibition industry, strengthen the incentive mechanism, optimize the order of the exhibition, and carefully study and solve the contradictions and problems in the development of the convention and exhibition industry, especially in time to coordinate the actual difficulties encountered by the enterprise. Many of the resources of large domestic exhibitions are in the hands of some ministries and industry associations in Beijing. On the basis of encouraging the convention and exhibition companies to take the initiative, relevant government departments should take the initiative to help coordinate to receive the support of the superior department. At the same time, the government should increase the investment of manpower and financial resources for some exhibitions with strong influence and attractiveness. Strengthen the working network and linkage mechanism, especially the linkage mechanisms of various government departments and counties to form an orderly, standardized and fast preparation and guarantee mechanism.
3. Combined with the advantages of Hefei Industry and Science and Education to create a brand of Hefei Association
, while working hard to increase the scale of existing exhibitions, we must also pay attention to the introduction of international and domestic conferences and forums. On this basis, through comparative exhibition project directory, combined with the industrial advantages of our province and the city, we will strive to expand the category and scale of the exhibition. Many well -known exhibition tourist cities at home and abroad have their own leading exhibition brands, focusing on several key markets with high influence and high efficiency, such as Hanover’s information exhibitions and machine tool exhibitions, small products in Yiwu Trading. It is recommended to build several exhibition tourism brands in accordance with the target market needs and the industrial and scientific and educational resources of our city, and enhance the market competitiveness of the city’s convention and exhibition tourism. In XX and XX, the city was rated as “Home Appliance Expo;” Seedling Flower Fair; “Chinese Nuts Stir -fried Seed Nuts Food Festival. Waiting for a batch of brand exhibitions, the next step must be supported and enhanced the scale and the scale of these brand exhibitions and the scale of these brand exhibitions. Grade, strive for influential leading brands in the country.
. Cultivate and strengthen market entities, gather economic talents for the exhibition n Shanghai has encountered the embarrassment of “software lame”, but its rapid response will be “10100 project” (in three years to train 10 international competitive convention and exhibition companies and 100 exhibition professionals) to be put on the agenda. The goal is to create a major Talent “Reserve Bank”. As for the exhibition companies, most of the practitioners of Hefei are monks halfway. Although they have certain practical experience, they have a weak professional foundation and do not know enough about the operation mode of international exhibitions. , To have a strong convention and exhibition company, cultivate a group of basic leading exhibition companies in our city, encourage leading exhibition companies to work in many exhibitions, and strive to participate in the organization and planning of the exhibition in relevant national ministries and commissions and associations. Improve the introduction, cultivation and use mechanism of exhibition talents, and cultivate high -quality exhibition talents. It is recommended to openly recruit a group of managers with professional exhibition experience and strong organizational planning capabilities to encourage the introduction and cultivation of talents in exhibition enterprises.
5 With the goal of building a tourist destination city, revise the overall tourism overall plan
“141” development strategy, adapt to the construction of modern coastal cities, re -prepare the “General Plan for the Development of Tourism Development in Hefei” and “Hefei City Tourism Project Construction Planning Planning “, Build a high -standard and high -level development blueprint for Hefei tourism in 2020. It is suggested that the municipal government conducts public bidding for national tourism planning units, organizes a finalist unit for tourism resource surveys, compiles conceptual tourism planning, selects the winning bidding unit, integrates plans, forms formation More scientific and perfect overall tourism plan. Through planning, you can accurately judge the general trend of tourism development, get rid of product aging, market solidification, and fierce competition in surrounding areas, and strive to solve product renewal and upgrading, innovative marketing methods, market breakthroughs, etc. Question.
6. It is recommended to set up Hefei Tourism Group to enhance the overall competitiveness of tourist attractions and tourism companies in our city
Igly, the Municipal Tourism Bureau leads it. Travel agencies and tourism -related enterprises, set up Hefei Tourism Group, integrate Hefei tourism resources, and make Hefei tourism bigger and stronger. After the establishment of the Tourism Group, the Municipal Tourism Bureau represents the municipal government from a macro perspective, while the municipal tourism group is based on modern enterprises. System operation. At the same time, deepen the reform of state-owned tourism enterprises, accelerate the establishment of a modern enterprise system, and cultivate a large cross-region and cross-industry tourism group with an annual income of more than 1 billion yuan. Vigorously promote private capital and social capital to enter the tourism industry, Start tourism projects, establish a diversified investment and financing mechanism with government investment and social capital as the main body, and form a stable and continuous investment support system.
7. Accelerate the construction of major tourism projects and do a good job of development of tourism products
The implementation of “solar engineering” to introduce the breakthrough of the general tourism project and enhance the image of Hefei. Focusing on key areas such as Binhu New Area and Economic Development Zone, we planned a leisure and entertainment or theme park project of more than 2 billion yuan around the needs of the country’s encouragement and our needs, and sent a special person to attract foreign capital to strive to achieve substantial progress within the year. Promote the construction of 28 major projects in the “Three -Year Action Plan for Traveling in Hefei City”, continue to accelerate the construction of existing scenic spots, and focus on promoting Zipngshan Forest Park, Daxie Metropolis Agricultural Park, and Daishan Lake to build a national 4A tourist scenic spot; The mountain -winding area project should be accelerated; the Yaogang Crossing River Memorial Hall must carefully plan the operating model to better reflect the connotation of tourism; promote the construction of the second phase of the Fengle Ecological Park and Feixi old hen ecological park, and build a group of high -star farmhouses. It is recommended to hold a party at the China Expo. Jianghuai Hechang “” Hui Fengwan · Yun; unique large -scale stage performances, similar to large -scale live performances such as “West Lake Impression” and “Hainan Island Impression” to promote Hefei and tailor -made Hefei tourism brands.
8. In line with the development trend of regional tourism integration, to promote regional tourism cooperation
If in the principle of not seeking meritorious but not seeking but no time, regional tourism cooperation is promoted. First, strengthen the integration into the Yangtze River Delta. Seize the opportunity of the “Wanjiang City Belt and Undertake Industry Transfer Demonstration Zone Plan” through national review, accelerate the construction of infrastructure, and form a seamless docking with the Yangtze River Delta cities; accelerate the interconnection of Hefei Tourism Distribution Center with Shanghai, Nanjing, Hangzhou and other places. Strive into the new line of tourism in East China and speed up the construction of tourism and leisure bases in the Yangtze River Delta region. The second is to promote cooperation with Central and South Cities. Seize the operation opportunities of Hewu high -speed rail and promote in -depth cooperation with central cities such as Wuhan. Actively host the “Eleventh South China Tourism City Cooperation Annual Meeting; promote tourism integration with more than 10 southern cities. Third, based on the provincial economic circle and strengthen tourism cooperation in the province. Focus on the construction of the provincial economic circle, give full play to Hefei “Mountains and Water”, the surrounding hot springs, lakes, forests, hills and other vacation tourism resources are rich in the construction of the province’s tourism center cities. Carry out tourism cooperation around Chaohu Lake to strengthen tourism cooperation with He Chao’s six major tourism; implement the Huaihe River integrated strategy , Promote the integrated tourism of Huaihe River. It is recommended that the municipal government coordinates the unification of Liu Chao and Huais City’s telephone area code to promote strategic cooperation. Mohe Garden is about to open to the public. At present, there is still a problem with electricity consumption in the scenic area. It is recommended to coordinate and solve it as soon as possible;
2. It is recommended to optimize the procedures for foreign coaches to enter Hefei City; Questions;
4. It is recommended that the municipal government and relevant departments actively coordinate to promote some universities in our city to open to society and tourists.
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