4 thoughts on “What are the children’s amusement park marketing methods?”
Spencer
1 Name The first name is the name. To give the playground a suitable name. Just like a person must have a name. The playground also needs to have a name close to the target customer psychology and easy to remember. 2 Publicity The propaganda is essential in the marketing of children’s playground, but the big advertisement may not be realistic, and the leaflets along the street seem vulgar and the effect is not good. Personally, I think the balloon promotion is a good way. First, children like balloons. Secondly, the cost is low and easy to operate. The name, address and other information of the playground is printed on the balloon. It will be sent to children on the business prosperous band. Essence You can also send some small gifts such as cards and cars to guide the public account of the park. In addition, set up eye -catching signs in underground malls to guide customers to spend on the playground.
Economic development and policy opening up, more and more families have begun to attach importance to their children’s education and growth. Each parent wants to give children a happy childhood, but how to maintain the persistent attraction of customers in indoor children’s parks, operators need to continue Think about the continuous vitality of life into the children’s playground!
This children’s theme children’s playground manufacturing photos set up net red camera punching points. It whether it is a children’s park or outdoor literature tourism project, there should be a project that can share it with customers. This is not only convenient for players’ memory, but also highlights their own characteristics and become an irreplaceable existence in customers. Customers will take the initiative to upload photos of the children’s playground to the popular social platforms. This is a useful and highly trusted way of publicity. This atmosphere and space design This Children to play in Children’s Paradise must be to find joy. Space design must meet the needs of the child’s interaction, because the child’s sensitivity to the color is high, the decoration must be bright and colorful, and can grasp the child’s eyeballs at once. must open the sound effects and lights set by the children’s playground, so that it is easier to attract children’s attention and interest; when children are less, they should also open the equipment. In addition, children can also let children know the device for experience. When there are fewer children taking amusement equipment, they can wait appropriately, but they do not have to wait until the equipment is full, because this will wear out the child’s interest. The design of fun play projects The essence of children’s playground is a place for children’s amusement. Therefore, the design of the amusement project should meet the requirements of various natural natures such as climbing, sliding, and drilling, not a combination of simple projects. To have your own unique style and theme, you can make bold attempts in styling and layout to present a fun children’s playground. When selecting an amusement project, you should pay attention to the corresponding market survey and the project situation of the benchmark stores, and have a deep understanding of the current popular amusement projects. When deciding to choose which amusement items, you should understand with amusement equipment manufacturers and listen to their project design opinions. Is special activities, IP theme activities In the era of IP, you can use the attraction of IP to drive the flow of children’s parks. It also uses fresh activities to consolidate old members and attract new customers. However, there are a lot of IP marketing and marketing, and children’s parks need to be studied and innovated.
The service level and equipment safety Professional services will make visitors feel the guest. Children’s Paradise should focus on the service, turn off the quality of the product, and help children choose safe and reliable, new equipment; put some administrators who know how to help children and bring more fun to children Put; how to make children enter the garden with a relaxed atmosphere. Only after these problems are solved, the children’s park franchise store will cultivate a group of loyal children, and the business is prosperous.
1. Free experience marketing It’s early stage of the children’s park, many investors will plan some free experience activities in order to increase the brand awareness and obtain consumer participation feedback at the same time, and this is also suitable for subsequent operations. In the process, consumers can pay attention to brand public accounts, social platform accounts, etc., in exchange for free amusement experience by reposting articles, and feedback and evaluation of experience effects. This, it can improve the brand’s drainage effect, reduce the vacancy rate of equipment and increase the popularity of the venue, which is conducive to the long -term operation of the children’s park. At the same time, even if you cannot obtain economic benefits through tickets, operators can also conduct membership card marketing, peripheral products sales, etc. This can maintain daily operations and obtain certain economic benefits. . Planning of community activities During the daily operation of investors, investors can concentrate existing customer resources by forming WeChat groups and QQ groups. Planning various events in a targeted manner to improve the accuracy of publicity effects. The effect of doing this can not only stimulate customers’ participation and improve the popularity; if the characteristics are outstanding and well planned, it can also promote the second promotion of the brand’s brand, so that their network resources can be transformed. While reducing the cost of publicity and promotion, it is also harmful to long -term operations. . Holding theme activities During the operation of investors, in addition to obtaining customer resources, investors should also accumulate the connections and resources of education and training institutions as much as possible. In this way, through the connection relationship and project acceptance, you can hold activities such as talents such as talent shows, parent -child amusement, and clothing performance shows in the children’s park to maintain the effect of daily operations in a relatively average state, which is conducive to reducing various types Operating risks to create higher economic benefits. In addition, this can also make good use of the customer resources of the educational institutions and children’s parks to increase the possibility of mutual transformation of resources, which can play a similar effect on expanding the publicity channels.
1. Event marketing The children’s activities regularly, such as adventure competitions, children’s drama performances, parent -child activities, results report exhibitions, etc., which not only increases people’s flow, increases popularity, but also allows children Become a little star on the platform. 2. Cooperative marketing All industries related to children and children can be your strategic partners. For example, cooperate with kindergarten to carry out some activities on a regular basis; cooperate with children’s supplies merchants within the region, implement advertising swaps, and so on. 3, membership card promotion traditional member cards give innovation membership card functions, one cheap three love, innovative activities, everyone loves, not only takes into account the expensive parents, but also seize the new new Parents’ careful thoughts. 4, derivative marketing The intimate and happy accompanying various free parent service items in the house, so that everyone with children is eager to move, and the service items in the house can find merchants to work, such as massage rooms, such as massage rooms Inner massage equipment, parents can buy in the store after waiting to experience it to easily achieve win -win cooperation.
1 Name
The first name is the name. To give the playground a suitable name. Just like a person must have a name. The playground also needs to have a name close to the target customer psychology and easy to remember.
2 Publicity
The propaganda is essential in the marketing of children’s playground, but the big advertisement may not be realistic, and the leaflets along the street seem vulgar and the effect is not good. Personally, I think the balloon promotion is a good way. First, children like balloons. Secondly, the cost is low and easy to operate. The name, address and other information of the playground is printed on the balloon. It will be sent to children on the business prosperous band. Essence You can also send some small gifts such as cards and cars to guide the public account of the park. In addition, set up eye -catching signs in underground malls to guide customers to spend on the playground.
Economic development and policy opening up, more and more families have begun to attach importance to their children’s education and growth. Each parent wants to give children a happy childhood, but how to maintain the persistent attraction of customers in indoor children’s parks, operators need to continue Think about the continuous vitality of life into the children’s playground!
This children’s theme children’s playground
manufacturing photos set up net red camera punching points.
It whether it is a children’s park or outdoor literature tourism project, there should be a project that can share it with customers. This is not only convenient for players’ memory, but also highlights their own characteristics and become an irreplaceable existence in customers. Customers will take the initiative to upload photos of the children’s playground to the popular social platforms. This is a useful and highly trusted way of publicity.
This atmosphere and space design
This Children to play in Children’s Paradise must be to find joy. Space design must meet the needs of the child’s interaction, because the child’s sensitivity to the color is high, the decoration must be bright and colorful, and can grasp the child’s eyeballs at once.
must open the sound effects and lights set by the children’s playground, so that it is easier to attract children’s attention and interest; when children are less, they should also open the equipment. In addition, children can also let children know the device for experience. When there are fewer children taking amusement equipment, they can wait appropriately, but they do not have to wait until the equipment is full, because this will wear out the child’s interest.
The design of fun play projects
The essence of children’s playground is a place for children’s amusement. Therefore, the design of the amusement project should meet the requirements of various natural natures such as climbing, sliding, and drilling, not a combination of simple projects. To have your own unique style and theme, you can make bold attempts in styling and layout to present a fun children’s playground. When selecting an amusement project, you should pay attention to the corresponding market survey and the project situation of the benchmark stores, and have a deep understanding of the current popular amusement projects. When deciding to choose which amusement items, you should understand with amusement equipment manufacturers and listen to their project design opinions.
Is special activities, IP theme activities
In the era of IP, you can use the attraction of IP to drive the flow of children’s parks. It also uses fresh activities to consolidate old members and attract new customers. However, there are a lot of IP marketing and marketing, and children’s parks need to be studied and innovated.
The service level and equipment safety
Professional services will make visitors feel the guest. Children’s Paradise should focus on the service, turn off the quality of the product, and help children choose safe and reliable, new equipment; put some administrators who know how to help children and bring more fun to children Put; how to make children enter the garden with a relaxed atmosphere. Only after these problems are solved, the children’s park franchise store will cultivate a group of loyal children, and the business is prosperous.
1. Free experience marketing
It’s early stage of the children’s park, many investors will plan some free experience activities in order to increase the brand awareness and obtain consumer participation feedback at the same time, and this is also suitable for subsequent operations. In the process, consumers can pay attention to brand public accounts, social platform accounts, etc., in exchange for free amusement experience by reposting articles, and feedback and evaluation of experience effects.
This, it can improve the brand’s drainage effect, reduce the vacancy rate of equipment and increase the popularity of the venue, which is conducive to the long -term operation of the children’s park. At the same time, even if you cannot obtain economic benefits through tickets, operators can also conduct membership card marketing, peripheral products sales, etc. This can maintain daily operations and obtain certain economic benefits.
. Planning of community activities
During the daily operation of investors, investors can concentrate existing customer resources by forming WeChat groups and QQ groups. Planning various events in a targeted manner to improve the accuracy of publicity effects.
The effect of doing this can not only stimulate customers’ participation and improve the popularity; if the characteristics are outstanding and well planned, it can also promote the second promotion of the brand’s brand, so that their network resources can be transformed. While reducing the cost of publicity and promotion, it is also harmful to long -term operations.
. Holding theme activities
During the operation of investors, in addition to obtaining customer resources, investors should also accumulate the connections and resources of education and training institutions as much as possible. In this way, through the connection relationship and project acceptance, you can hold activities such as talents such as talent shows, parent -child amusement, and clothing performance shows in the children’s park to maintain the effect of daily operations in a relatively average state, which is conducive to reducing various types Operating risks to create higher economic benefits.
In addition, this can also make good use of the customer resources of the educational institutions and children’s parks to increase the possibility of mutual transformation of resources, which can play a similar effect on expanding the publicity channels.
1. Event marketing
The children’s activities regularly, such as adventure competitions, children’s drama performances, parent -child activities, results report exhibitions, etc., which not only increases people’s flow, increases popularity, but also allows children Become a little star on the platform.
2. Cooperative marketing
All industries related to children and children can be your strategic partners. For example, cooperate with kindergarten to carry out some activities on a regular basis; cooperate with children’s supplies merchants within the region, implement advertising swaps, and so on.
3, membership card promotion
traditional member cards give innovation membership card functions, one cheap three love, innovative activities, everyone loves, not only takes into account the expensive parents, but also seize the new new Parents’ careful thoughts.
4, derivative marketing
The intimate and happy accompanying various free parent service items in the house, so that everyone with children is eager to move, and the service items in the house can find merchants to work, such as massage rooms, such as massage rooms Inner massage equipment, parents can buy in the store after waiting to experience it to easily achieve win -win cooperation.