How to drain the furniture industry? Obtain customers online?

How does the furniture industry drain customers? Learn these essentials, let your store customers full
The lower threshold for entering the venue, reduced compression costs have become the killer of many newly entered small manufacturers. With the increasingly improved packaging, logistics and e -commerce environment of furniture products, the competition of furniture brand has expanded from regional competition to national competition. Competitive products, even many high -end furniture brands have received more and more competition and pressure.
1. New material application
looking at the development process of the furniture industry, the huge leap in each furniture industry is inseparable from the use of new materials and process technology. For a long millennium, plant -based materials such as wood, bamboo, etc. have become the main materials for making furniture. Most of the traditional furniture of nearly a thousand years is wooden furniture; entering modern, steel and alloy materials have begun to enter the furniture industry, steel and wood structure The furniture began to appear, and the function, shape and appearance of furniture have changed a lot; then the large use of polymer materials represented by PE, PVC, and ABS has promoted the rapid iteration of the furniture industry, bringing four profound changes in four aspects Essence
2. Refined
The furniture industry is a traditional manufacturing industry. It has low technical requirements. So far, the folk “carpenters” still play the leading role of furniture manufacturing in regions where economy is backward. Many furniture companies originated from such a workshop furniture manufacturing industry, and then gradually expanded the scale to increase machinery and equipment. It is precisely because of this method that some furniture companies are very extensive in management. The extensive management method has led to poor targeted, operability and execution. The corporate organizational structure and functional positioning cannot be reasonable and clear, the management level is large, and the management efficiency is very low. The competition of furniture companies is reflected in the competition of details, and the subtleties show their efforts. The details affect the quality, the details reflect the taste, the details display differences, and the details determine the success or failure. The precious value of the details lies in creativity and is unique. In modern society, people are pursuing higher and higher, and the furniture market pays attention to fine management. Details often reflect the professional standards of the enterprise, highlight the inherent quality of the enterprise, and improve the quality of enterprise products.
3. scale
looking at the Chinese furniture industry, we found that regional agglomerations are becoming increasingly obvious. At the same time, we also found that the Chinese furniture industry is still the industry with small and medium -sized enterprises. The industry concentration is very low. At present, there is no more than 1%market share of a company. This is a double -edged sword. With industry -advantageous furniture companies, with this good development opportunity, sail and move forward. However, those small companies with poor management and weak competition will face elimination doom.
In recent years, the construction of some furniture enterprise factories and industrial parks has accelerated. With the advancement of production technology and the introduction of advanced production equipment, the large -scale production of the furniture industry has become inevitable. The continuous expansion of furniture companies will drive a significant decline in product prices; as the cost of labor costs increases and the lack of technical furniture industry technicians, the profit margins left by SMEs will become smaller and smaller. Gradually fade out of the market.

4. Brand
The consumer furniture consumption concept is shifting from a consumption to quality consumption. The era of furniture consumption is coming. People are not simply functional for furniture, but also the need to decorate the beauty, and the need to show their personality. With the development of domestic economic development, the people’s lives have undergone fundamental changes, and people’s needs for furniture must also develop in the direction of health, environmental protection, and brand. With the deepening of consumers’ understanding of furniture products, more consumers will establish the brand concept of furniture consumption, pay more attention to the aesthetic and artistic nature of furniture, and pay more attention to the high quality and service enjoyment of furniture consumption. With the intensification of competition, many companies pay more and more attention to packaging, and have evolved from product competition to brand competition. More and more companies are playing billboards through public media. Enterprises with poor brand image and limited capital strength will be in a disadvantage in competition.
In the next 5 to 10 years, in the context of the international furniture industry transfer, the Chinese furniture industry will enter the second high -speed development period. Modern technology progress promotes the increasing scale of furniture production, and the fierce changes in costs and prices will quickly break the original competitive pattern; the introduction of automatic flow production lines will inevitably increase fixed asset investment, which will inevitably reduce labor costs and production efficiency; large -scale production and standardization Production is possible. In the new stage of industrial development, competition in the furniture industry will become inevitable.

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