How to do marketing in the catering industry

How to do marketing in the catering industry
Mo how to do marketing in the catering industry. The marketing of catering and fast food is not as simple as everyone looks so simple. The content and form of the marketing plan are basically around the theme. The expected effect and significance. Let’s take a look at how to market marketing in the catering industry.
Mo how to do marketing 1 1. Fan economy: Introduce a member points system;
It some catering brands, accumulated more than 100,000 members during the opening process. These members are based on the catering of the catering and beverage Only the brand recognition will become its members, or the brand clearly informs it to be a member of the membership when serving its customers for the first time. The next consumption has a discount. Fans.
For example, Xiaozhi has written tea Yanyue’s member points system before, and you can get a points card for the first time in the store to consume a cup of milk tea. In the future, the staff in the consumer store will record the corresponding points to reach a certain point of points to reach a certain point of points to reach a certain point. You can go to the store to redeem milk tea or surrounding water cups.
The method of this integral system has “accumulated” many fans for the catering brand.

2. Word of mouth marketing: Let your customers advertise for you;
The people who do popular catering know that good word of mouth will bring more loyal customers to the restaurant, but how is it in? Starting to do “word -of -mouth marketing”?
Me word -of -mouth marketing, “Jiu Xiang is not afraid of deep alleys”, “gold cups and silver cups are not as good as the reputation of ordinary people”, these are the specific embodiment of word -of -mouth marketing. As soon as some restaurants have eaten in the past, store staff will ask customers to send friends in a circle to praise for dishes or free orders. This is the easiest way to do “word -of -mouth marketing”. However, there are some century -old stores. Because of their good taste, many customers voluntarily introduce friends to consume again.
In the final analysis, do the most important thing for word -of -mouth marketing to improve the service quality of your own store and make unique dishes. Customers satisfaction will naturally make “word -of -mouth marketing” for the restaurant.
3. Menu pricing: there are zero and small numbers;
The dishes at home restaurants use the pricing method of supermarkets, abandoning common 6 or 8 auspicious numbers, but using zero zero zero There is a whole decimal point price.
The reason for their use of this pricing method is that from the perspective of psychology, the decimal point will make customers feel that the restaurant is carefully calculated before the pricing, not the price. In specific operations, it is also convenient for customers to scratch customers during the checkout and sell human feelings logically. Customers in small cities have long been accustomed to calculating, and they are more willing to buy discounts and special products. After adding a decimal point, the dishes are appropriately scratching, just to cater to this kind of consumption habits;
In how to do marketing 2 in the catering industry 2 to make food marketing well It can be carried out as follows:
1. Storage value marketing
Storage value marketing is a psychological and mathematical issue. Standing from the perspective of customers to think, you do n’t want to sell, but to guide. In fact, catering does any marketing, including storage value, member marketing, etc., nothing more than three parties to consumers, bosses and waiters. For users, it is best to enjoy discounts when not storing value, but small storage values ​​can also enjoy discounts.
2. Ticket marketing
The products are becoming more and more electronic. Tickets instead of paper coupons, through intelligent reaching and intelligent sales. Throughout the process, after the WeChat settings are set up, they no longer need to intervene in manual intervention, one -click issuance, and automatic tickets.
3. The theme marketing is caring
what is the holiday of theme marketing, intelligent recommendation, business self -service enable, just set the program. In the form of display, the system automatically uses the WeChat public account to promote soft text, and puts the event link into the H5 of the customer’s order and payment.

Start precautions in the catering industry
1. Cost problem.
Is when prices rising and social and economic as a whole are rising, catering owners have to face the problems caused by rising rent and labor costs and price costs.
2. The market competition is intensified, and the homogeneity of food companies is serious.
Colids can often see several restaurants similar to the same street, and in some gold areas with good geographical location, there are often powerful opponents settled in.
3. Customers’ loyalty
The customer choice. Relatively speaking, the loyalty of customers will be lower and lower, and will eventually be diverted. Essence
4. Employee enthusiasm
employee enthusiasm is low, the restaurant business is depressed, employees have passed, customers enter the store to contact negative employees, destroy the dining atmosphere and joy, and the impression of the restaurant has greatly discounted and forms a vicious circle.
In how to do marketing 3 catering shop marketing solutions:
. Free value
Now many industries are doing free experience, free refund and other services, probably only the catering industry has been pursuing The ancient concept of “there is no free lunch in the world”. Many bosses who are ready to open the store are full of confidence in their products, but worry about how to find customers. In fact, free is the best publicity. If you have enough confidence in your products, you are still afraid that customers will not come again next time. At present, there are many restaurants to launch free products.
. The core dishes are free, other dishes charges
This models are currently used in many hot pot and skewers, which is the so -called bottom of the pot, the dishes are charged. There are also many people who sell fried rice, and the banner of rice full of rice is actually the core product free, and the dishes are charged. This model gives people a sense of cheapness, and if it is used, it can play a role in promoting business.
. Free dishes are driven for toll dishes
This selection of two profits from the store, which tastes well, but not the best dish. Generally, there are more cold dishes, so that customers can always feel that dining in your store can always be ” Flowing cheap. ”
. The main dish is launched
The restaurant must have the main dish. The pricing of this main dish must be low, but it must have profits and taste good. Build this main dish into a must -order dish.
5. Featured dishes
In addition to the main dishes, special dishes are one of the indispensable marketing projects for restaurants. How to do it?
(1) Establish five major dishes, sell at the cost price
(2) dishes recommendation, set up exhibitors at the store mouth, showing the most of the customers with the most dishes with the most meals on it.
6. Lucky customers can be exempted from levies
For example, customers who draw lucky seats every day in the store, and customers sitting at the designated location can enjoy the discount of free or free gifts
. Another day to formulate a lucky order every day Number, customers who click this order can also enjoy the preferential for free or free gifts.
It, for example, how many customers can enjoy the corresponding discounts every day.

Seven. Free
For example, you can enjoy discounts or discounts at a specified time period.
The customer birthday can enjoy free or discounts.
S specific festivals can also engage in corresponding preferential activities on the corresponding crowd, such as free children with three people on the day of June, free, Teacher’s Day Teacher Free and so on.
8. Use online media promotion
1. Newly opened restaurants to repost a 50 % discount if the customer WeChat friends circle forwarded.
2. Customers purchased by the Meituan group appreciate the comments, and can give a 10 % discount.
3. If the customers who come to have Internet celebrities, customers can send videos on their own Douyin or fast -handed platform, which can be given a free order.
4. The owner of the restaurant must operate the media platform, such as Douyin, and want some creative content to shoot videos upload.
5. Establish a customer WeChat group. The contents of the issuance include: daily purchased videos, detailed launching activities, sales of daily sales, daily passenger flow, and so on.
. You can use some routines -hiring people line up
A many consumers go to food streets or shopping malls, and see more people in line, they will feel that so many people choose, they will definitely not be able to choose Too bad, so they would not hesitate to choose the store where multiple people line up.
. Price -Digital games
The price of many restaurants will not locate the integer. We will see a lot of products with a price of 9.9, 9.99 yuan and 10 yuan. It feels that the former is more close to the people, and it will make consumers feel that the price of the product is only 1 digit. This is a very classic pricing strategy.