1 thought on “Difficulties in community operations | Why is there no effect on community operations?”
Theresa
The importance of the community is self -evident. Community operations have also become a must -have for marketing, but few companies can play the community, let alone become a case like Ruixing Coffee and Perfect Diary. Essence Many companies simply believe that the operating community is to pull the potential customers in a group and then touch the phased information. The users in the group also lost. Although the community has its irreplaceable advantages, there are many difficulties in operation.
The initial stage of the establishment of a community in an enterprise, we must consider what the position of this community is. The community positioning of Ruixing Coffee is to provide benefits for members of the group, such as a few rounds of distributing coupons per day, or new discounts and exclusive community prices. If the purpose of the community is not sure, the entire direction of the later community will be out of control, which is equivalent to a sailing ship without routes. It can only be wandered at will, and it will soon be overturned.
All users are pulled into the group by the same induction factors, and the reason for leaving the group is different from person to person. If the community cannot provide valuable content and information of members, members will have a great chance to retreat soon. How to judge valuable content? This is necessary to analyze user portraits. For example, the community of Ruixing Coffee usually spreads with a living network of about 1 kilometer near the store location. Most users in the group are young office workers. Breakfast discounts and afternoon tea discounts will achieve good results.
The excavation of common needs is also the basis for the establishment of values in the group.
The activity of the community is often inversely compared with the construction time. When the people entered the group, they were the most popular, because group members first entered a new group. Without the members of the community, they dived silently.
Is after the community is silent for a long time, it will be very difficult to activate, because the members of the group are not familiar with each other, and the links established when they first entered the group have long disappeared, which is equivalent to a bunch Strangers stay in the group.
It to maintain the activity of the community, in addition to ensuring the output of high -quality content
The importance of the community is self -evident. Community operations have also become a must -have for marketing, but few companies can play the community, let alone become a case like Ruixing Coffee and Perfect Diary. Essence Many companies simply believe that the operating community is to pull the potential customers in a group and then touch the phased information. The users in the group also lost. Although the community has its irreplaceable advantages, there are many difficulties in operation.
The initial stage of the establishment of a community in an enterprise, we must consider what the position of this community is. The community positioning of Ruixing Coffee is to provide benefits for members of the group, such as a few rounds of distributing coupons per day, or new discounts and exclusive community prices. If the purpose of the community is not sure, the entire direction of the later community will be out of control, which is equivalent to a sailing ship without routes. It can only be wandered at will, and it will soon be overturned.
All users are pulled into the group by the same induction factors, and the reason for leaving the group is different from person to person. If the community cannot provide valuable content and information of members, members will have a great chance to retreat soon. How to judge valuable content? This is necessary to analyze user portraits. For example, the community of Ruixing Coffee usually spreads with a living network of about 1 kilometer near the store location. Most users in the group are young office workers. Breakfast discounts and afternoon tea discounts will achieve good results.
The excavation of common needs is also the basis for the establishment of values in the group.
The activity of the community is often inversely compared with the construction time. When the people entered the group, they were the most popular, because group members first entered a new group. Without the members of the community, they dived silently.
Is after the community is silent for a long time, it will be very difficult to activate, because the members of the group are not familiar with each other, and the links established when they first entered the group have long disappeared, which is equivalent to a bunch Strangers stay in the group.
It to maintain the activity of the community, in addition to ensuring the output of high -quality content